Marketing Courses

Get Your Products or Services into the Market Place

 This course is designed as a program to help you firstly understand the marketing world; then assist you in making decisions and developing skills in marketing.

Learn how to write and use effective advertising copy, and to plan and manage an appropriate promotional campaign for any product or service, in any industry.

Develop an ability to manage commercial transactions electronically, particularly via the internet. While the course is concerned with marketing, management and processing; the primary concern is marketing. E commerce is short for “electronic commerce”. It is anything concerned with doing business electronically. Ecommerce includes commerce conducted over the internet, but also other forms of electronic commerce such as telephone banking, using a fax, or generating and managing accounting systems on a computer (without use of the internet). This course focuses on the internet; but covers other aspects of e commerce as well.

BUILD YOUR BUSINESS PROFITS

Being a successful rural businessman or woman is a difficult managerial role. Very few non-rural businesses are presented with the continuing changes and variations that confront a rural business. The impact of climate means the rural manager has to continually consider, evaluate, assess (and reassess) often on a daily or even hourly basis, the numerous changes and types of information that may affect the rural business success. This course develops your ability to analyse and manage marketing problems in an agricultural enterprise.

In any business, including horticulture, success depends upon good marketing of your product. This subject covers the theoretical and practical importance of marketing in the horticultural industry, including topics such as advertising, promotions, signs, customer relations, pricing strategy, labeling, transport, product presentation, and more!

Develop Marketing Skills for the Leisure Industry
During this course you will learn to develop strategies to market recreation facilities or services.  The course shows you how to do things such as: Develop marketing and promotions to maintain or increase business; Manage the delivery of a service to ensure customer satisfaction; Monitor a membership database to ensure return business and Manage complaints.

Learn about:

• Public relations, Promotions and Advertising
• Getting the word to potential customer, clients and the general public
• Why and how people go about making decisions such joining a gym, enrolling in a recreation program, taking up a new hobby or supporting a sporting club.
• How to keep clients happy and maximise the chance of return sales.

Develop a Foundation in Marketing Methods.

Understand how products and services are promoted, sold and distributed; and along the way, gain skills that are highly prized in both private and public enterprise.

Marketing is the cornerstone of most modern businesses. Lack of marketing knowledge is frequently the reason why a good business concept does not succeed. This course deals with all aspects of marketing from presentation and packaging, to advertizing and selling, developing in you an acute awareness of what is needed to achieve and maintain a good market share.

Understand Why People Buy!

When you understand why people make a decision to buy, or not buy; you have a foundation for improving marketing of anything. This is a different but very important and valuable course for anyone involved in sales, marketing or business of any kind.

• Great for Professional Development of your sales or marketing staff.
• A terrific starting point for business owners who are under performing and looking to restructure and relaunch their enterprise

This course is designed as a program to help you firstly understand the marketing world; then assist you in making a decisions and developing skills in marketing. Emphasis is placed on profitability and efficiency! There are ten lessons in this course, each requiring about 6-8 hours work by the student.

Start a Career in Garden Centre or Plant Nursery Marketing.
Learn about plant identification, plant care and how to really sell plants to customers! This wide-ranging course will teach you all the sales secrets you need to know, plus give you the knowledge to advise customers on plants. This course was developed in response to a request from a retail nursery person who was finding it difficult to find staff with appropriate skills. As he put it, job applicants were either over qualified or lacked the basic skills needed: to be able to identify plants, advise customers on their use and to understand some basic sales techniques and procedures.

Set, Meet and Manage Sales Targets.

Sales managers don't just sell things: they manage sales. This may involve developing and implementing sales strategies. It may involve many things, such as managing sales persons, developing and overseeing the implementation of procedures and processes, record keeping, analyzing sales results, or reporting on sales to senior management.

Discover the salesperson in you, and get ahead in life!
Sales are the foundation of any business. Whether you are selling a product or your expertise, sales training will assist in taking your business or career to the next level. We all constantly have to sell ourselves to get a good job, payrise, or increase business. Discover how to make the most of what you've got by developing your skills in selling.