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Marketing for the Leisure Industry

Course CodeBRE103
Fee CodeS2
Duration (approx)100 hours
QualificationStatement of Attainment
LEISURE MARKETING ONLINE STUDY

Lesson Structure

There are 10 lessons in this course:

  1. Introduction to Marketing
  2. Marketing Strategy
  3. Media Promotions
  4. Promotional Materials
  5. Complaints
  6. Managing Membership Levels
  7. Sponsorship & Fundraising
  8. Managing Events
  9. Managing Promotional Activities
  10. Market sensitive recreation services.

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Aims

  • Provide a basis for developing specific marketing related skills which will be developed throughout this course.
  • Develop marketing strategies.
  • Develop skills in dealing with the media to promote an organisation or service.
  • Coordinate the production of different promotional materials.
  • Coordinate the distribution of promotional materials.
  • Deal with client complaints in a recreation enterprise.
  • Monitor membership base to ensure retention of membership.
  • Initiate and manage relationships with sponsors.
  • Explain alternative methods of raising funds for a recreation event or service.
  • Manage special events.
  • Coordinate activities designed to increase public awareness of an organisation.
  • Deliver approval for different promotional activities.
  • Manage delivery of a service by a recreation, sport or fitness organisation.