Event Management

ONLINE STUDY EVENT MANAGEMENT

MAKE A CAREER OUT OF MEETING PEOPLE, PLANNING & HAVING FUN!

This course is great starting point for those wishing to develop a career in Event Management.  It covers things such as scope and nature of special events; originating and developing a concept, timing; funding, budgeting, sponsorships, marketing; managing finances, human and physical resources, risk management, event coordination and evaluation after the event.

This course relates to the management of any size or type of event.

Scope of the Course

This course could relate to any or all of the following:

• A concert
• A weekend market
• A road rally
• An art exhibition
• An agricultural show or regional fair
• A trade show
• A conference
• A seminar
• A major festival
• A sporting event
• A training event
• A fund raising event
• A celebratory event (public or private)
• Civic occasions
• Inauguration, induction and graduation events
• Launch i.e. book, product, new business, project etc.

Lesson Structure

There are 9 lessons in this course:

1. Scope and Nature of Event Management
2. Developing the Concept
3. Physical an Human Resources
4. Project Logistics
5. Marketing an Event
6. Financial Management
7. Risk Management
8. Staging the Event
9. After the Event

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Aims

• Identify the various tasks which are involved in the management of a variety of different types of events.
• Explain how a range of different types of events are initiated and planned.
• Determine the human and physical resources required to deliver different types of events.
• Determine how physical and human resources will be organised in preparation for staging an event, in order that needs are appropriately catered for.
• Develop a marketing plan for an event.
• Develop a Financial Management Plan for an Event.
• Develop a series of Risk management procedures to minimize the impact of different types of problems including financial, legal, marketing, crowd control, food services, and hygiene.
• Describe the way in which facilities and services are managed during the actual delivery of an event.
• Review an event after its delivery.

What You Will Do

• Research events in your locality
• Study and compare different events
• Review marketing of various real life events
• List sources of potential financial support for an event
• Interview someone who has managed an event
• Explain the different legal and ethical responsibilities with respect to risk management of an event
• Explain two methods of reducing liability, which could be used by the organisers of any event
• Compile a stage plan, contact responsibility list, & production scheduler, with relevant run sheets for a one day seminar
• Write a procedure (step by step) for choosing a venue for staging an event
• Attend a trade show or exhibition and evaluate its success
• Participate in the staging of an event, either in a professional or voluntary
  • capacity
• List reasons why an evaluation would be undertaken after an event
• Prepare a report to evaluate the event you attended.

Event management is basically the management of an occasion that happens at a given time. Management of an event can be a complex and involved task, depending, of course, on the type and size of the event. Although extremely large events such as the Olympic Games require many years of preparation to succeed, the planning and preparation phase of any event will always require at least 60 – 80% of the total time involved in staging the event. The same principals will apply no matter how small or large the event being planned.

Events have become a way of life in today’s society, and are used to recognise special occasions whether public or private. Most societies throughout the world use organised events as a form of expression, whether it is for public grief, private celebration, as a show of strength or solidarity, to welcome others and so on. Today, organised events are used to help create business image, launch products, and to celebrate milestones and change. Organised events can also reflect a society’s position in the world or demonstrate public opinion. For instance, public response to incidents that occur in their own country or internationally may also instigate an organised event (e.g. fund raising for a natural disaster).

Events can be profound and moving (e.g. inauguration of a country’s new leader) or be a mark of respect for lives lost through earthquakes, flood, war or other dramatic occurrence. They can be intimate and private (e.g. a wedding), or a large public celebration (e.g. federation, a coronation, independence etc.). Whether large or small, these events present an opportunity for a well-organised Event Manager to take a leading role.