ONLINE STUDY HORTICULTURAL INDUSTRY
In any business, including horticulture, success depends upon good marketing of your product. This subject covers the theoretical and practical importance of marketing in the horticultural industry, including topics such as advertizing, promotions, signs, customer relations, pricing strategy, labelling, transport, product presentation, and more!
Lesson Structure
There are 7 lessons in this course:
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Introduction to Horticultural Marketing
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Horticultural Marketing Processes
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Horticultural Marketing Methods
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Customer Service
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Horticultural Marketing Research
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Developing An Advertising Program
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Developing An Horticultural Marketing Strategy
Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.
Aims
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Explain different components of the marketing process which may be used in the horticultural industry.
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Explain different marketing methods for horticultural products and services.
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Explain the role of customer service in horticultural marketing.
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Conduct market research into a product or service in the horticultural industry.
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Develop an advertising program for an horticultural enterprise.
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Develop an appropriate marketing strategy for a given horticultural situation.
Marketing is concerned with relating the supply of products to its potential demand in such a way as to satisfy the needs and wants of buyers and create a profit for the supplier.
The process of marketing is that of transferring goods and/or services from producer to consumer at a profit. It should add maximum value to the product at minimum cost.
The marketing manager/personnel are concerned with such activities as:
• Pricing
• Selling
• Merchandising
• Advertising
• Promotion
• Packaging
• Market research
• Transport
• Destination
• Placement
• Planning
• Accounting.
In fact, all those processes which will enable he/she to maximise the added value.
Marketing in the fullest sense of the word is ‘the name of the game’, and the ‘game’ is fundamentally concerned with ‘competition’.
Marketing today is a consumer-based approach to business activities where each aspect of business is co-ordinated in terms of what the consumer wants.
So, marketing is not just selling!
