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ACS Distance Education

 

MARKETING SYSTEMS (Bs054)
COURSE OUTLINE

An Accredited Advanced Diploma Module.

This course is designed as a program to help you firstly understand the marketing world; then assist you in making decisions and developing skills in marketing.

COURSE DETAILS

Duration:
100 hours (study at your own pace, the average time to complete this module is 4-6 months part time)

Enrolments:
Open all year

Fee Code:
S3 (see current Fee Schedule)

Services:
On enrolment, you will receive:
Course Materials including:
  • A Subject Guide
  • Accompanying Notes
  • Marketing 5th Edition by Kotler, Armstrong, Brown, Adam, and Armstrong (Prentice Hall)
Videos
Videos are available for loan through the school's library.

Tutors
Throughout the course, you are guided by tutors, who are accessible by mail, fax, email, phone or in person. Tutors are accessible 5 days a week. If necessary, we can arrange for tutors to contact a student after hours.

Library
Students within driving distance of our office are welcome to make use of our school's library. Alternatively, tutors can provide additional information for your course upon request.

Online Facilities
Students can access our chat rooms and web based resources. Courses are constantly being added online.

COURSE STRUCTURE
There are 10 lessons as follows:
  1. Marketing Systems
  2. Retailing Systems and Strategies
  3. Wholesale Systems and Strategies
  4. Product Presentation and Packaging
  5. Negotiation Skills
  6. Marketing Organisations
  7. International Marketing I
  8. International Marketing II
  9. Analysing the Market
  10. The Market Mix
Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

SUMMARY OF COMPETENCIES DEVELOPED
On successful completion of the course you should be able to do the following:
  • Explain the difference between the consumer market and other markets.
  • Draw a chart showing the market channels followed by a product or service.
  • Explain the differences between retailing and wholesaling.
  • Explain procedures, stages and concepts involved in retail marketing a product.
  • Explain the wholesale marketing system of this business.
  • Explain the core, tangible and augmented product of a favourite product which you buy and use frequently?
  • Suggest alternative ways that products might be packaged and presented in the retail situation.
  • Assess the marketing performance of two different companies.
  • Decide What preparatory studies should be made of a country before making a decision about whether to export there or not?
  • Explain procedures, stages and concepts involved in the marketing internationally of a product.
  • Suggest a product or service which you think has potential for marketing in another country.
  • Write a report on the marketing profitability of a business.


CLICK HERE TO ENROL IN THIS COURSE


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Testimonials
"...it is very informative and worthwile. I am glad I started the course. Of the many available from different schools, this offers the best value for money."
- Sonia, QLD, Australia, studying Human Biology
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