Publishing II

 

 ONLINE COURSE PUBLISHING

"I commenced the Creative Writing Course with the ACS having had no prior experience in this field whatsoever.
Having always been in accounting or payroll jobs, I decided to give the course a go.The course demonstrated to me what I enjoyed writing about, the types of writing I was good at, and not so good at. It broadened my horizon to show me what was out there to write about. It gave me knowledge and confidence. I have continued to write, and in the future want to commence with the next course, but in the meantime, I have submitted various articles of mine to some magazines and have had nothing but positive feedback from all the editors and some of my work is to be published!! Which I personally feel is fantastic as I have only been doing this for a year or so. Thank you for opening up a whole new world of creativity to me which I can only enhance upon!!"
- Jo

The term ‘publishing’ conjures images of editors, proofreaders, printers, and the like, but the reality is that the publishing industry encompasses many different occupations and skills.

Publishers might employ any of the following:   Cost accountant, marketing representative, imprint manager, copy editor, production editor, proofreader, indexer, picture researcher, paste-up artist, plant supervisor, telemarketer, bindery supervisor, letterer, layout artist, human resources director, traffic controller, editorial assistant, freelance writer, technical editor, promotion manager, design supervisor, or others.

There are many different types of publishers. Most deal in hard copy or electronic publishing via the internet. Anything printed and disseminated can be described as a publication – a simple flyer or handout, a 500,000-copy-a-month magazine, a scholarly journal, an e-zine, a paper, a book. Anyone who engages in producing any of these documents for circulation might describe themselves as a publisher.

The processes in publishing vary for the type of media being published. A daily newspaper is usually a 12-hour process of intense planning, writing, coordinating and printing. A book is a much longer process.

This course builds on Publishing I, and is suitable for eith those who have previously completed that course, or others with a foundation understanding of the industry through experience; and wanting to build on that foundation.

Lesson Structure

There are 8 lessons in this course:

1. The Publishing Process
   • The launch meeting
   • Copyediting
   • Co-authored volumes
   • Edited volumes
   • Design and cover
   • Proof review
   • Special for edited volumes
   • Front matter
   • Index
   • Printing and binding
   • Printing process
2. Law and the Media
   • Copyright
   • Defamation
   • Blasphemy
   • Seditious libel
   • Criminal libel
   • Contract law
   • Right to privacy
   • Reporting restrictions
   • Law and the internet
   • Publishing on the web
   • How material is published online
3. Ethics and Morality
   • Code of conduct
   • Maintaining impartiality and accuracy
   • International federation of journalists
   • Interpreting a code of conduct
   • Censorship in wartime
   • Manipulation of digital images
4. Production Systems I -from writing to printing
   • Production processes in publishing
   • Terminology
   • Types of editing: baseline editing, medium copy editing, heavy copy editing
   • Developmental editing
   • Production editing
   • Information Design architecture
5. Production Systems II
   • Producing a newsletter
   • Mapping the process (step by step)
   • Printing -digital printers, offset printers, photocopying, etc
   • Binding
   • Publishing an ezine
   • Web site optimisation
   • Search Engine Optimisation (SEO)
   • Web analytics
   • Publishing a novel
   • Management structures in the publishing industry
   • Production meetings
   • Work roles in the Publishing industry
   • What does an editor do
6. Layout for Print Media
   • The graphic designer
   • Layout and design
   • Page layout
   • Desk top publishing
   • Software options (eg. QuarkXpress, Adobe in design, Adobe page maker)
   • Image drawing or Illustration
   • Image manipulation
7. Media Advertising
   • Advertising in the media
   • Positioning, size and colour of advertising
   • Copywriting for advertisements
   • The purpose of advertising
   • Analysis of advertising copy
   • Summary skills
8. Marketing and Distribution Systems - Print and Electronic Media
   • Magazine articles
   • Marketing a publication
   • Promotion and the launch
   • Distribution
   • The physical distribution
   • Distributing free free publications
   • Subscription selling

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Aims

• Develop a better understanding of the nature and scope of processes in a variety of different types of publishing workplaces.
• Discuss the law in relation to the media, whether as a journalist, editor or publisher.
• Discuss the basics of Ethics and Morality in relation to Publishing.
• Explain the Production Systems of publishing from writing to printing.
• Describe the scope of work involved in layout and design requirements for the Print Media.
• Explain what Media Advertising is and understand the processes for publishing advertising content.
• Describe the marketing and Distribution of published items as well as those through Electronic Media.