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HOW THEN DO YOU DECIDE WHICH ENTERPRISE/S TO TRY?
A simple process to get you started is to consider, on a BROAD SCALE, all the possibilities for potential enterprises. This could be done as a brainstorming session, perhaps with relatives, staff members, and/or fellow farmers. Don't limit yourself at this stage - no idea is too silly. You may want to do a little research to give you a few more ideas. What products or services are being trialled in Australia, or which are being grown overseas successfully, but not yet trialled in Australia, that you might be interested in?
A little research, even a visit overseas, could extend the range of possibilities to consider.
List all the ideas you come up with. A list of possible enterprises/activities to give you a good head start is included later in this chapter.
List all of the things that you already have, or could readily get hold of, that could be potentially utilised as part of a new enterprise. Once again don't limit yourself. Items to be listed could include, such things as:
What things would limit you from doing certain enterprises. List these. Could these limitations be readily overcome. You might, for example, have a water shortage problem, or your property may be well off the beaten track, or your property is subject to heavy frost.
Go through each of the potential enterprises on your first list and cross check them with your other two lists. Put a tick or an asterisk against those enterprises that you feel you could do given the list of resources you have or could readily get hold of. Put a cross next to those enterprises where you feel you wouldn't have the necessary resources to carry out that enterprise. Also put a cross against those enterprises where the items from your limitations list would make the undertaking of that enterprise difficult, for example, if you have water shortages, then trying to produce a crop or animal with high water demand (e.g. water chestnuts, aquaculture) is not likely to succeed.
Start to carry out some initial research into the items that you have asterisked or ticked. You may limit this step to those enterprises that particularly interest you, especially if your list of possible is still a long one. Don't throw away your original list though. As conditions change (e.g. finances improve, irrigation channels are supplied to your area) you might want to later on reconsider some of the enterprises you have at first rejected.
Some of the following points might help you further cut down your list of possible enterprises. Are you producing for your own needs, for commercial production, or for both?
A. IF PRODUCING FOR YOUR OWN NEEDS:
Your market is assured here. It is difficult to go wrong provided you do the following:‑
B. IF PRODUCING A PRODUCT OR SERVICE TO SELL:
Your market is rarely assured, and when it is (e.g. contract growing), there are generally disadvantages involved. Choosing which product or service to grow or provide might include:
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