ACS Distance Education UK
Developing a website to sell and showcase products is a major venture for many small to medium businesses. It should be well planned and implemented. Many businesses fail in e commerce because either they do not have good understanding of how it works or they did not plan properly or they over- invested in it (in fact it is quite possible to DIY an e commerce website using open source software).
Registering a domain name
A domain name is area in the URL that defines the company. For ACS our domain name is acs, this is the acs in http://www.acs.edu.au. The .edu refers to the fact that ACS is an educational organisation, the .au refers to <st1:country-region>Australia</st1:country-region>. It is important that the domain name registered for the business should be:
Your Internet service provider (ISP) can help you register a domain name. Costs vary from country to country and can range between $15 to $50 per year. Many ISP’s will have a domain name search engine on their websites. You can use this to search for the availability of domain names before you apply for one. With your domain name you will also be able set up email addresses using the domain name specific to your business.
Email is sent through the intranet and through the Internet. Email is faster and more efficient than regular mail, and can send messages within minutes to anywhere in the world. Messages can be stored and sent when phone rates are lower, or can be sent at any time. They save paper, and can include attachments (other documents or files), as well as pictures and diagrams. They can be sent to several or many people at once, and can be easily sent around within an office to be edited or added to before being sent. These benefits make email the most widely used Internet service, and in today’s business world, every office worker needs to know how to use email correctly.
You can use email in either of these two ways:
To send an email, you must use a net address. Net addresses are made up of different parts that communicate specific information. While you can keep your email address very simple, it can be helpful to include parts that help the reader quickly identify you. The net address can be written in upper or lower case, though lower case is more common. However, it is very important to type it accurately, as one wrong digit will prevent the email from being sent to the correct location.
A net address contains a user name or ID (either the person’s real name or another), the name of the domain, or organisation running the site and the kind of site. An organisation suffix at the end of the address identifies the kind of organisation, and another suffix may be added to denote country.
In the above examples, com and gov indicate that the organisations are, respectively, a commercial and a government organisation; au and za indicate that the countries in which these organisations exist are, respectively, <st1:country-region>Australia</st1:country-region>and <st1:country-region>Zambia</st1:country-region>.
The essential parts of an email message are, and often in this order:
When using emails in your business it is a good idea to be aware of the implications of local law with regard to email, both with other businesses and the rights of employees and employers.
Setting up your ecommerce website
While creation of a professionally designed and marketed website is a very suitable proposition for some, advances in software development now means that it is possible to create a bootstrap site yourself. Bootstrap describes the process of DIY e commerce with a focus on profitability. There are some simple steps you can take to create your own small and lite ecommerce site, part of the trick is knowing where and when to spend money to get your site online.
Some simple rules include:
Coffee Cup, Nvu
Word, Database, Powerpoint
Sun Microsystems Open Office
Os Commerce, Zen Cart, Joomla!, Virtual Mart