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Course CodeBIT100
Fee CodeS3
Duration (approx)100 hours
QualificationStatement of Attainment


Develop an ability to manage commercial transactions electronically, particularly via the internet. While the course is concerned with marketing, management and processing; the primary concern is marketing. E commerce is short for “electronic commerce”. It is anything concerned with doing business electronically, in particular business conducted electronically and online, as such this course focuses on internet business.

Is this course right for me?
This course is excellent for managers and marketing people who are good with general marketing but are not very sure about marketing on the web, or small businesses who are wanting to venture into online business.

Prerequisites: none

E commerce is short for “electronic commerce”. It is anything that involves doing business electronically. E commerce obviously includes commerce conducted over the internet, but it can include other forms of electronic commerce such as telephone banking, using a fax, or generating and managing accounting systems on a computer (without use of the internet). This course focuses heavily on the internet with a focus on marketing and online commerce. Learn about search engine optimisation, website design, business models, marketing online and more.


Lesson Structure

There are 8 lessons in this course:

  1. Introduction
  2. Success and failure
  3. Promotional strategies
  4. Optimizing web site potential
  5. Increasing web site exposure
  6. Automating supply of goods, services and cash flow
  7. Managing constant change
  8. Dealing with e-commerce problems

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


  • Recognise the nature and scope of e commerce
  • Differentiate between successful and unsuccessful e commerce operations, and identify key factors in their success or failure
  • Develop strategies for promotion of business activity using broad e commerce tools.
  • Monitor and adjust e commerce strategies on a web site in order to improve performance with respect to stated goals.
  • Develop strategies that will cause growth in Web Site exposure.
  • Distinguish between alternative e commerce tools for managing the supply of goods and services, and the flow of cash.
  • Develop methods for managing change within the e commerce context.
  • Manage risk within the e commerce context in order to minimise the impact of problems that emerge.


Search Engine optimisation has been a part of marketing on the internet since it started entering our lives
Companies spend hundreds and thousands of dollars on trying to make their web sites noticed and ranked better and more appropriately by search engines.

What are Google Adwords?

A Pay Per Click (PPC) program of advertising on Google. The ads appear on the right hand side and at the top of the Google Search page on keywords / key phrases that you choose.

How to get a Google Adwords account?

To start using Google Adwords programme for advertising a business, you have to apply for an account. You can do so by going to . It will take you through a step by step process of applying for an account.

How much does it cost?

In the Google AdWords programme, the cost of your campaigns really depends on you: how much you are willing to pay and how well you know your audience. It all comes down to knowing your own goals and applying them to your account.

There is a nominal, one time activation fee for Google AdWords, whether you choose Starter Edition or Standard Edition. Then on, you pay only for the ads you run. In a Starter Edition account, you control your costs by setting a monthly budget -- the monthly spending limit for your ads.

More than Just Google or any other Advertising though!

Some of the most valuable things you can do for SEO don't have anything to do with google ad words or any other sort of advertising. The commercial success or failure of any online business activity is a complicated thing; and the dynamics of success will be continually changing. As businesses discover new ways of succeeding, others follow and use the same techniques. Once an idea is being used by too many, it's competitive value disappears.  The way to be really successful is to always be doing something new, before everyone else. Whether you are marketing in the electronic or real world, the only way to be really successful is to be doing something first and always staying a step ahead of your competition.  Studying this course can set you on a path to gaining that competitive edge.


NOT SURE IF THIS IS THE COURSE FOR YOU?  If you are not sure if this is the course for you, then why not have a look at our other MARKETING COURSES, or perhaps another INFORMATION TECHNOLOGY COURSE might interest you. Or we also offer an ECOMMERCE ASSOCIATE DIPLOMA DISTANCE LEARNING COURSE

Meet some of our academics

Denise Hodges Promotions Manager for ABC retail, Fitness Programmer/Instructor, Small Business Owner, Marketing Coordinator (Laserpoint). Over 20 years varied experienced in business and marketing. More recently Denise studied naturopathy to share her passion for health and wellness. Denise has an Adv.Dip.Bus., Dip. Clothing Design, Adv.Dip.Naturopathy (completing).
Josiane JoubranCSC consultant with IBM, Software QA Engineer, Course Writer and Tutor. Josiane is an I.T professional with extensive experience with computer hardware and engineering in Lebanon and Australia. Josiane has a B.Eng., Grad.Dip.I.T., Master Info.Tech., MCP, MCSE.
Kate GibsonKate has 12 years experience as a marketing advisor and experience as a project manager. Kate has traveled and worked in a variety of locations including London, New Zealand and Australia. Kate has a B.Soc.Sc, Post-Grad. Dip. Org Behaviour (HR).

Check out our eBooks

Business OperationsExplore how to improve the management and profitability of an existing business. Businesses do not run themselves - goals need to be set and decisions need to be made in order to achieve business goals. This book talks you through all of the different aspects involved in running a business from finance and forecasting to staffing changes and legal issues. Six chapters cover the daily challenges of running a business, people, the law, finance, product management, and risk management. 73 pages
Modern MarketingThis book explores new approaches to marketing, how to adapt to a continually changing world both through online marketing, and more. Some aspects of marketing never change; but many of the well established approaches used in the past simply do not work any more. This book lays a foundation for thinking about marketing in a different way
ManagementManagement is the process of planning, organising, leading, and controlling an organisation’s human and other resources to achieve business goals. More importantly though, effective management needs to be a process of human interaction and compassion. Most bad managers don’t know they are bad. They may well admit that they are a bit erratic, or they are sometimes late to appointments, but it is rare that they will recognise that they are ineffective as managers. Never here. This book has something to offer even the best of managers.
Project ManagementLearn to manage any type of project, in any industry. Six chapters cover the nature and scope of project management, risk and uncertainty, maintaining control, interpersonal relationships, the end game, and golden rules. This is a very concise text - easy to follow, with much of the information presented in bulleted lists. 72 pages