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Please note that if you choose the 'e-learning' (course on USB) method, be aware that due to current covid-19 restrictions there are some countries we can not send USB sticks to.

We recommend you choose the online learning method as all online courses provide access to download course notes to access offline or print. If you do require your course to be supplied on USB stick then please contact us first to check availability for your country.

Improve Your Business

Course CodeSGB6
Fee CodeSG
Duration (approx)20 hours
QualificationCertificate of Completion
Sneak Peek


As a business owner, the day to day tasks of running of a business can very quickly take over all of  our time; time that could be spent on the important task of improving or building on a business.

Taking a step back from daily business activities and taking the time to look at your business objectively, can identify areas that could be improved upon such as business systems, business operations and how your business strategy is tracking and at the end of the day improve the scope of the business and its profitability.

This short course is a great way to take a step away from working in your business and help you to work ON your business instead, i.e. ensure that you can analyse what is working and what you are doing well and what you can improve upon.

This is a great opportunity to take your business to the next level, increase profitability and work smarter by considering your own strengths and weaknesses and that of the business, in order to improve the business.



Lesson 1: Recognising Problems - Where Things Go Wrong?
How to Recognise Problems
What Do Most People Do?
Focus on the Issues
Comparing Your Business to Your Competitors
Maintaining a Balanced Perspective
Recharge Your Batteries
Always Run Your Business as if it is For Sale
Checklist for Identifying the Problem
Product Range
Customer Service
Know your Competition
Checklist to Identify a Problem

Lesson 2: Changing with the Times
How Do You Do This?
1) Understanding Control
3) Adapt to Technology
5) Predict the Future
6) Know when to Get Out
6) Keep Learning 
Some Golden Rules of Business

Lesson 3: Revise Financial Management
Initial Start-up Finance
Financial Difficulties in Business
1) Financial Service Providers
2) Spending
3) Payments
How to Borrow Money and Get the Best Deal
Business Costing
Cash Flow
Ensure as well as Insure
Options for Improving Your Financial Position
Up-scaling a Business
The Cash Cycle – Cash Flow and Liquidity
Managing Bad Debts

Lesson 4: Revise Your Marketing
What Do We Mean By Marketing?
Raising Awareness
Convincing Them to Buy
Closing a Sale
Collecting Payment
Do You Understand the Basic Principles of Marketing?
Target Marketing
Supply and Demand
Know your Competition
Opening and Closing a Sale
Building a Client Base
Visibility and Impact
Social Media
Aggressive Advertising
Re-focus Your Marketing
The Law and Selling
Marketing Strategies

Lesson 5: Revise Your Product
Choosing a Product Range
Why is the Product Not Selling?
Analysing the Product
Customer Feedback
Deciding to Drop a Product
Staff Awareness of Products
Use Accounting Practices for Stock Tracking and Stock Control
Product lines and mixes
Product life cycle

Lesson 6:  Revise and Engage Your Staff
The Individual as Staff
Employ Staff When Needed
Employing Permanent Staff
Employ the Workforce You Need, Not the Workforce You Want
Legal Obligations and Moral Obligations When Employing Staff
Who Do You Employ?
Employing Friends and Family – For and Against
Motivating Staff
Giving Staff Responsibility
Avoiding Stress in Your Staff and Yourself

Lesson 7:  Using Business Systems to Improve a Business
Sales funnels
What is a Sales Funnel?
The Process
Ways to Create Sales Funnels
What Does a Sales Funnel Look Like?
Retail Sales and Sales Funnels
Keeping the Momentum Up
Setting sales targets
Sales analysis
why a Sales Analysis?
Other business systems
inventory Control
Striking a Better Deal - Optimising the Supply Chain
Budgeting and Budget Types
How Do You Make a Properly Considered Decision?
Solving Problems Systematically
Business Problem Considerations