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Publishing I

Course CodeBWR107
Fee CodeS3
Duration (approx)100 hours
QualificationStatement of Attainment

PUBLISHING ONLINE COURSE -Iintroduction to the publishing industry

"I found the course to be extremely helpful. It has given me the confidence and skills to present my work to publishers."
- Dilys

  • Learn how the industry works,
  • Learn the creative and artistic skills of the trade
  • Learn how to market your work 
  • Develop an understanding of the ethical issues and laws relating to the field.

Use this course as a step toward self publishing, furthering your opportunities working for publishers, or starting your own business. You will also have a chance to undertake a stimulating publishing project and implement the skills you have learned.

Lesson Structure

There are 10 lessons in this course:

  1. The Publishing World
    • Nature & scope of publishing, types of publishers, how books are published, market research
  2. Publishing Procedures & Techniques
    • Colour or black & white; film or digital imaging,
    • types of printing, alternative ways of doing layout (eg. typesetting, paste up, electronic layout with Adobe products or MS publisher),
    • comparing types of digital graphic files, printing costs, etc.
  3. Desktop Publishing
    • Word Processing,
    • Alternative publishing methods: Printing on a Computer Printer;
    • Supplying a "Master" to a commercial printer, or plublishing electronically (eg. Internet or CD)
  4. Desktop Publishing
    • Software options,
    • use of colour,
    • black and white,
    • use of graphics,
    • putting it together, etc.
  5. Illustration: Graphics
    • Line illustrations,
    • cartoons,
    • photos etc.
    • Freehand work,
    • Computer graphics, etc.
  6. Illustration: Photography
    • Photographic Equipment & Materials;
    • Composition;
    • Development of Photographic Style
    • Portraiture, Posing for Photographs,
    • Planning a Photo Session,
    • Studio Photography,
    • Fault Finding, etc.
  7. Researching
    • Types of Research (Exploratory, Experimental etc),
    • Primary & Secondary Data sources,
    • Planning a survey, Conducting an interview.
  8. Marketing in Publishing
    • Understanding marketing & publicity
    • what makes a publication succeed or fail,
    • launches,
    • press releases, etc.
  9. Publishing: Ethics & The Law
    • Public attitudes,
    • accuracy of writing,
    • bias,
    • monopolies,
    • media ownership concerns, etc.
  10. Publishing Project
    • Here you actually publish something.

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


  • Define the scope and nature of publishing today.
  • Describe some of the processes that are commonly used to perform work tasks in the publishing industry.
  • Identify a viable process to follow for desktop publishing of a small publication for printing on paper.
  • Identify a viable process to follow for desktop publishing of a small publication in an electronic format (eg. E book or web site).
  • Evaluate different types of illustration for ease and relevance for use in different publishing situations.
  • Determine photography appropriate for inclusion in a publication.
  • Determine research required appropriate to the needs of a publication.
  • Determine a marketing strategy appropriate to the needs of a publication.
  • Identify the impact of legal and ethical issues on a publisher.
  • Plan the production and marketing of a publication.

What is involved in Publishing?

Every publisher is a little different. The process of professional publishing though, is usually more involved than what most people might imagine, and almost always involves many stages in a relatively complex process. These stages may include some, or all of the following:

The traditional stages of production in print publishing are as follows. Electronic publishing may vary a little on this though.

1. Editing

  • Delivery of MS to editor
  • Editor to author
  • Return from author to editor
  • Editor to designer

2. Production

  • Tenders sought
  • Budget finalised

3. Design

  • Sample setting requested
  • Sample setting approved
  • Illustrator appointed
  • MS to layout artist

4. Developing the Cover

  • Develop concepts
  • Select concept
  • Rough sample
  • Approved
  • Proof
  • Colour separation

5. Developing the Index

  • Proofs to author
  • Index to editor
  • Index to designer/typesetter

6. Illustrations

  • Received from author
  • Additional illustrations commissioned
  • All illustrations with editor
  • Illustrations & captions to designer

7. Proofs

  • Galleys
  • to editor
  • to author
  • to designer
  • Final Pages
  • to editor
  • to author
  • to designer
  • Printer
  • Artwork to printer/typesetter
  • Galleys to publisher
  • Dyelines to publisher

8. Completion

  • Delivery of printed publication
  • Launch meeting
  • Distribute advance copies

9. Launch and Marketing

Meet some of our academics

John Mason John Mason is one of Australia's most prolific writers. He saw his first work published when at secondary school, where he worked on the school magazine. In 1973 he was writing a weekly column for his local newspaper and by 1975 he was a regular contributor to Australia's national magazine "Your Garden". John was engaged by Victoria's Dept of Youth, Sport and Recreation to write a book on Fun and Fitness Trails in 1978. In 1981 he saw two more books published (one in America, another in Australia), and commenced writing regularly for the Self Sufficiency Magazine, Grass Roots. John is a long term member of the Australian Society of Authors, the Garden Media Guild (UK) and the Horticultural Media Association (Australia). He has written or contributed to over 100 books, many published by international publishers and published more than 2,000 articles across a range of genres (Gardening, Education, Business, Farming, Fitness). In addition, John has contributed to and overseen the development of more than 600 distance education courses which encompass around 20 million words. He has been an avid photographer for 40 years, building a collection of over 100,000 images, which are used to illustrate his work. His marine animal photos are even used by Legoland in England, on their Atlantis ride! Writer, Manager, Teacher and Businessman with over 40 years interenational experience covering Education, Publishing, Leisure Management, Education, and Horticulture. He has extensive experience both as a public servant, and as a small business owner. John is a well respected member of many professional associations, and author of over seventy books and of over two thousand magazine articles.
Tracey JonesWidely published author, Psychologist, Manager and Lecturer. Over 10 years working with ACS and 25 years of industry experience. Qualifications include: B.Sc. (Hons) (Psychology), M.Soc.Sc (social work), Dip. SW (social work), PGCE (Education), PGD (Learning Disability Studies).

Check out our eBooks

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