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Sales Success Short Course

Course CodeSGB5
Fee CodeSG
Duration (approx)20 hours
QualificationCertificate of Completion
Sneak Peek

COURSE CONTENT

 

Lesson 1: Presentation, Personality and Communication in Selling

  • Personality, Self-Awareness and Attitude
  • Types of Shoppers
  • Communication, Active Listening and Conversation Selling
  • Communicating Confidence
  • Trends in Ethical Shopping

 

Lesson 2: Helping the Product Sell Itself

  • Merchandising and Displays
  • Signs
  • How Customers Pay
  • Case Study: Garden Centre Products & Services

 

Lesson 3: Product Knowledge

  • What is Product Knowledge?
  • Knowing your competition
  • Marketing for Sales Outlets and Retail Businesses

 

Lesson 4: Selling Made Simple

  • Introduction - The selling process
  • Steps in Sales
  • Using Language to Promote Sales
  • Creating Logical Sentences
  • Reduce Confusion in Your Sales Approach

 

Lesson 5: ‘The Opening’ (Gaining the Customer ’s Attention)

  • Introduction
  • Timing and Opening a Sale

 

Lesson 6: ‘Closing a Sale’ (COS)

  • Add-On Sales/Upselling

 

Lesson 7: The Law and Selling

  • Ethics and Selling
  • Ethics in Sales
  • Guidelines for Ethical Marketing and Selling

 

Lesson 8: Gaining and Keeping Customers

  • Customer Satisfaction
  • Promotions
  • Measuring Success