It's Easy to Enrol

Select a Learning Method

 

£325.00 Payment plans available.

Courses can be started at any time from anywhere in the world!
Please note that if you choose the 'e-learning' (course on USB) method, be aware that due to current covid-19 restrictions there are some countries we can not send USB sticks to.

We recommend you choose the online learning method as all online courses provide access to download course notes to access offline or print. If you do require your course to be supplied on USB stick then please contact us first to check availability for your country.

Business Storytelling

Course CodeBWR207
Fee CodeS2
Duration (approx)100 hours
QualificationStatement of Attainment

Study Storytelling as a Tool for better communication

  • in business
  • at work
  • with employees
  • with clients and customers

Lesson Structure

There are 8 lessons in this course:

  1. Scope and Nature of Storytelling
    • Introduction to Storytelling
    • Storytelling at Work
    • Difference Between Storytelling and Story Writing
    • Applications of Storytelling at Work
    • Using Storytelling in Commercial Situations
  2. Character Development
    • Introduction to Characters
    • The Characters in Our Business Story
    • Brand Ambassadors and Influencers
    • Our Customers in the Story
    • Developing Your Characters
  3. Plot Development
    • Introduction to Understanding Plots
    • The Audience
    • Conflict
    • The Seven Basic Plots
    • Seven-Point Plot Structure
    • I and We
  4. Themes
    • Introduction to Themes
    • Universal Themes
    • Identifying a Theme
    • Themes and Brand Messaging
    • Common Story Themes
    • Developing a Theme
  5. Styles
    • Introduction to Styles
    • Selecting a Narrator
    • Selecting a Tense
    • Presentation - Oral, Written or Visual
    • Your Storytelling Style
  6. Literary Devices
    • Introductions to Devices Used to Transmit a Story
    • Similes and Metaphors
    • Personification
    • Symbolism
    • Colloquialism
    • Archetypes
    • Rhetorical Questions
    • Chekhov’s Gun
    • Other Literary Devices
  7. Building Dramatic Tension
    • Introduction to Tension
    • Craft
    • Character and Internal Tension
    • Trust and Rapport
  8. Delivery and Engaging with Your Audience and Final Project
    • In-Person Delivery
    • Telling Our Verbal Story
    • Tips on Storytelling

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.