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Business Storytelling

Course CodeBWR207
Fee CodeS2
Duration (approx)100 hours
QualificationStatement of Attainment

Study Storytelling as a Tool for better communication

  • in business
  • at work
  • with employees
  • with clients and customers

Lesson Structure

There are 8 lessons in this course:

  1. Scope and Nature of Storytelling
    • Introduction to Storytelling
    • Storytelling at Work
    • Difference Between Storytelling and Story Writing
    • Applications of Storytelling at Work
    • Using Storytelling in Commercial Situations
  2. Character Development
    • Introduction to Characters
    • The Characters in Our Business Story
    • Brand Ambassadors and Influencers
    • Our Customers in the Story
    • Developing Your Characters
  3. Plot Development
    • Introduction to Understanding Plots
    • The Audience
    • Conflict
    • The Seven Basic Plots
    • Seven-Point Plot Structure
    • I and We
  4. Themes
    • Introduction to Themes
    • Universal Themes
    • Identifying a Theme
    • Themes and Brand Messaging
    • Common Story Themes
    • Developing a Theme
  5. Styles
    • Introduction to Styles
    • Selecting a Narrator
    • Selecting a Tense
    • Presentation - Oral, Written or Visual
    • Your Storytelling Style
  6. Literary Devices
    • Introductions to Devices Used to Transmit a Story
    • Similes and Metaphors
    • Personification
    • Symbolism
    • Colloquialism
    • Archetypes
    • Rhetorical Questions
    • Chekhov’s Gun
    • Other Literary Devices
  7. Building Dramatic Tension
    • Introduction to Tension
    • Craft
    • Character and Internal Tension
    • Trust and Rapport
  8. Delivery and Engaging with Your Audience and Final Project
    • In-Person Delivery
    • Telling Our Verbal Story
    • Tips on Storytelling

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.