Train as a Copywriter
Copywriting is the creation of text for use within marketing materials, most commonly advertising. The aim is to grabe the reader's attention. Whether you want to inform, educate or sell, good copywriting skills are in high demand.
The role can be undertaken in house (by someone who is employed within the business) or outsourced (for example, an external business or consultant will take on the role).
Lesson Structure
There are 10 lessons in this course:
-
Scope and Nature of Copywriting
-
What is copywriting?
-
Types of copy and copywriting
-
Difference between advertising and marketing
-
Elements of an advert
-
Buyer psychology
-
Buyer profiles
-
Mastering Conciseness
-
Preparation
-
Lateral thinking
-
Creative problem solving (CPS)
-
In conclusion
-
Using a dictionary
-
Researching specific product information
-
Improving conciseness
-
Enhancing clarity
-
Creating Engaging Copy
-
Creating targeted marketing materials
-
Who is the market?
-
What motivates a buyer?
-
Narrowing the target/niche promotions
-
Customer segmentation models
-
Creating compelling reasons to buy
-
Products as solutions
-
Know the competitive landscape
-
Nurturing inspiration
-
Power of communication
-
Making use of feedback
-
Connecting copy with the buyer’s emotions
-
Descriptive writing and engagement
-
Clarity, Structure and Headings
-
Ogilvy – The father of advertising
-
The Hero/Heroine
-
Writing advertising materials
-
Structure of copy
-
How to make a statement more engaging
-
Headlines
-
Using subheadings
-
Enhancing credibility
-
Different approaches to copywriting structure
-
Direct approach
-
Indirect approach
-
Techniques to enhance structure
-
Bold, italics, callouts, and other emphasis
-
Altering or disregarding convention
-
Accessibility
-
Different focuses = Different copy outcomes
-
Writing for Print Advertising
-
Points to consider
-
Size matters
-
The elements of print media advertising
-
Components explained
-
White space/ negative space
-
Advertorials
-
Writing for Direct Mail and Email
-
Why is direct mail useful?
-
Challenges for writing direct mail content
-
Evaluating the impact of direct mail
-
Writing Media Releases
-
Why media releases Are important
-
Structure of a media release
-
Writing a media release
-
Selecting the right publications and journalists
-
Press release structure
-
Introduction
-
Quotes and statistics
-
Challenges with writing press releases
-
Writing for Broadcast Media
-
Designing an ad
-
Writing radio ads
-
Writing online ads
-
Writing verbal ads
-
Writing a script
-
What to be aware of in writing, publishing and photography
-
Writing for the Internet
-
Unpaid advertising
-
Paid advertising
-
Influencers
-
Influencer content
-
Using smartphone reading habits to create engaging copy
-
Creating online content
-
Website copy
-
Social media content
-
Reviewing, Editing and Improving Advertising Copy
-
Reviewing your work
-
Focus on Headlines
-
Editing your work
-
Evaluating the success of advertising copy
-
Plagiarism and self-plagiarism
-
Intellectual property and ethics
-
Market Success
-
Conduct your research and analysis
-
Evaluation and adjustment of a marketing campaign
What Next?
Copywriters are:
Do you think you have these skills? Then copywriting may just be the next career move for you!
This course has been designed for lots of different people including:
-
Marketing executives
-
Those working in advertising
-
Business owners
-
Consultants wanting to diversify their offer
-
Anyone studying marketing, or that has an interest in marketing
The art of copywriting is used in countless industries, meaning you
are developing a transferable skill which could become one of your most
valuable assets. Enrol now and see where a role in copywriting can take
you!
You can enrol on the course now, but if you have any questions about the content of the course or studying with ACS, then please get in touch with us today - use our FREE COURSE COUNSELLING SERVICE to get in touch with our expert tutors. They will be pleased to help you!
