Course CodeBIT100
Fee CodeS3
Duration (approx)100 hours
QualificationStatement of Attainment


Develop an ability to manage commercial transactions electronically, particularly via the internet. While the course is concerned with marketing, management and processing; the primary concern is marketing. E commerce is short for “electronic commerce”. It is anything concerned with doing business electronically, in particular business conducted electronically and online, as such this course focuses on internet business.

Is this course right for me?
This course is excellent for managers and marketing people who are good with general marketing but are not very sure about marketing on the web, or small businesses who are wanting to venture into online business.

Prerequisites: none

E commerce is short for “electronic commerce”. It is anything that involves doing business electronically. E commerce obviously includes commerce conducted over the internet, but it can include other forms of electronic commerce such as telephone banking, using a fax, or generating and managing accounting systems on a computer (without use of the internet). This course focuses heavily on the internet with a focus on marketing and online commerce. Learn about search engine optimisation, website design, business models, marketing online and more.


Lesson Structure

There are 8 lessons in this course:

  1. Introduction
    • What is e-commerce
    • Security
    • How to Protect a Business
    • Marketing on the Internet
    • Searching for Data on the Net
    • Contract Law
    • Warranty and Conditions
    • Sellers Liability
    • Consumer Laws
    • Manufacturers Liability
    • International Sales Contract Rules
    • Setting up a Business
    • Setting up an E Commerce Web Site
    • Bootstrap Sites
  2. Success & Failure What makes the Difference?
    • Introduction
    • Awareness of Technology
    • What makes an E Commerce Site Successful
    • Dotcom Failures
    • Site Visibility
  3. Promotional Strategies are different on the internet
    • Internet Code of Conduct
    • Analysing the market
    • Selecting Target Markets
    • Developing the marketing mix
    • Managing the marketing effort.
    • The Launch
    • Promoting an E Commerce Site
    • Marketing Strategies and Plan
  4. Optimizing Web Site Potential
    • Monitoring Visitors
    • Ground Rules Keep Changing
    • Meta Tags
    • Evaluation/Review Services
    • Paid Services
    • Search Engine Optimisation
    • Main Page Content
    • Searchable words
    • Use of important Key Words
    • Page Titles
    • Links:
    • Frequency of changes
    • Good URL Structure
    • Navigation
    • Capture of Visitors
    • Download Speed
    • Graphics
    • Targeting
    • Site Maps
  5. Increasing Web Site Exposure
    • Marketing Plan
    • Marketing Mix
    • Advertising
    • Personal Selling
    • Direct Marketing
    • Collateral Promotion
    • Channels of Distribution
    • Google Adwords
    • Search Marketing
    • Affiliate Marketing
    • Free Content
    • Web Banners
    • Social Media Optimisation
    • Digital Marketing
    • Creative Buzz
    • Community
    • Guerilla Marketing
  6. Automating Supply of Goods, Services and Cash flow
    • Payment
    • Ways to Supply Goods or Services
    • Drop Shipping
    • Outsourcing
    • Payment Gateways
    • SSL
    • Getting a Merchant Account for Credit Cards
  7. Managing Constant Change
    • Resource Planning
    • Constant Review & Development Strategy
    • Outsourcing
    • Understanding Technology
    • Bandwidth
    • Information Currency vs. Cash Currency
    • Keeping a Web Site Current
    • Web Analytics
    • Change Management and Corporate Structure
  8. Dealing with E Commerce Problems
    • Learning from Others Mistakes
    • Determining Where it Went Wrong
    • Legal Issues (eg. Privacy, Consumer Protection, Copyright, Patents)
    • Managing Risk
    • Charge back
    • Computer and Office Security
    • Insurance


  • Recognise the nature and scope of e commerce
  • Differentiate between successful and unsuccessful e commerce operations, and identify key factors in their success or failure
  • Develop strategies for promotion of business activity using broad e commerce tools.
  • Monitor and adjust e commerce strategies on a web site in order to improve performance with respect to stated goals.
  • Develop strategies that will cause growth in Web Site exposure.
  • Distinguish between alternative e commerce tools for managing the supply of goods and services, and the flow of cash.
  • Develop methods for managing change within the e commerce context.
  • Manage risk within the e commerce context in order to minimise the impact of problems that emerge.


Search Engine optimisation has been a part of marketing on the internet since it started entering our lives
Companies spend hundreds and thousands of dollars on trying to make their web sites noticed and ranked better and more appropriately by search engines.

What are Google Adwords?

A Pay Per Click (PPC) program of advertising on Google. The ads appear on the right hand side and at the top of the Google Search page on keywords / key phrases that you choose.

How to get a Google Adwords account?

To start using Google Adwords programme for advertising a business, you have to apply for an account. You can do so by going to . It will take you through a step by step process of applying for an account.

How much does it cost?

In the Google AdWords programme, the cost of your campaigns really depends on you: how much you are willing to pay and how well you know your audience. It all comes down to knowing your own goals and applying them to your account.

There is a nominal, one time activation fee for Google AdWords, whether you choose Starter Edition or Standard Edition. Then on, you pay only for the ads you run. In a Starter Edition account, you control your costs by setting a monthly budget -- the monthly spending limit for your ads.

More than Just Google or any other Advertising though!

Some of the most valuable things you can do for SEO don't have anything to do with google ad words or any other sort of advertising. The commercial success or failure of any online business activity is a complicated thing; and the dynamics of success will be continually changing. As businesses discover new ways of succeeding, others follow and use the same techniques. Once an idea is being used by too many, it's competitive value disappears.  The way to be really successful is to always be doing something new, before everyone else. Whether you are marketing in the electronic or real world, the only way to be really successful is to be doing something first and always staying a step ahead of your competition.  Studying this course can set you on a path to gaining that competitive edge.


NOT SURE IF THIS IS THE COURSE FOR YOU?  If you are not sure if this is the course for you, then why not have a look at our other MARKETING COURSES, or perhaps another INFORMATION TECHNOLOGY COURSE might interest you. Or we also offer an ECOMMERCE ASSOCIATE DIPLOMA DISTANCE LEARNING COURSE

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