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Event Management

Course CodeBRE209
Fee CodeS3
Duration (approx)100 hours
QualificationStatement of Attainment



This course is great starting point for those wishing to develop a career in Event Management.  It covers things such as scope and nature of special events; originating and developing a concept; timing; funding; budgeting; sponsorship; marketing; managing finances; human and physical resources; risk management; event coordination and evaluation after the event.

This course relates to the management of any size or type of event.

Scope of the Course

This course could relate to any or all of the following:

    • A concert
    • A weekend market
    • A road rally
    • An art exhibition
    • An agricultural show or regional fair
    • A trade show
    • A conference
    • A seminar
    • A major festival
    • A sporting event
    • A training event
    • A fund raising event
    • A celebratory event (public or private)
    • Civic occasions
    • Inauguration, induction and graduation events
    • Launch i.e. book, product, new business, project etc.

Lesson Structure

There are 9 lessons in this course:

  1. Scope and Nature of Event Management
  2. Developing the Concept
  3. Physical an Human Resources
  4. Project Logistics
  5. Marketing an Event
  6. Financial Management
  7. Risk Management
  8. Staging the Event
  9. After the Event

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


  • Identify the various tasks which are involved in the management of a variety of different types of events.
  • Explain how a range of different types of events are initiated and planned.
  • Determine the human and physical resources required to deliver different types of events.
  • Determine how physical and human resources will be organised in preparation for staging an event, in order that needs are appropriately catered for.
  • Develop a marketing plan for an event.
  • Develop a Financial Management Plan for an Event.
  • Develop a series of Risk management procedures to minimize the impact of different types of problems including financial, legal, marketing, crowd control, food services, and hygiene.
  • Describe the way in which facilities and services are managed during the actual delivery of an event.
  • Review an event after its delivery.

What You Will Do

  • Research events in your locality
  • Study and compare different events
  • Review marketing of various real life events
  • List sources of potential financial support for an event
  • Interview someone who has managed an event
  • Explain the different legal and ethical responsibilities with respect to risk management of an event
  • Explain two methods of reducing liability, which could be used by the organisers of any event
  • Compile a stage plan, contact responsibility list, & production scheduler, with relevant run sheets for a one day seminar
  • Write a procedure (step by step) for choosing a venue for staging an event
  • Attend a trade show or exhibition and evaluate its success
  • Participate in the staging of an event, in a professional or voluntary capacity
  • List reasons why an evaluation would be undertaken after an event
  • Prepare a report to evaluate the event you attended.

Event Management: The Scope

What is Event Management?

Event management is basically the management of an occasion that happens at a given time. Management of an event can be a complex and involved task, depending, of course, on the type and size of the event. Although extremely large events such as the Olympic Games require many years of preparation to succeed, the planning and preparation phase of any event will always require at least 60 – 80% of the total time involved in staging the event. The same principals will apply no matter how small or large the event being planned.

Purpose of Events

Events have become a way of life in today’s society, and are used to recognise special occasions whether public or private. Most societies throughout the world use organised events as a form of expression, whether it is for public grief, private celebration, as a show of strength or solidarity, to welcome others and so on. Today, organised events are used to help create business image, launch products, and to celebrate milestones and change. Organised events can also reflect a society’s position in the world or demonstrate public opinion. For instance, public response to incidents that occur in their own country or internationally may also instigate an organised event (e.g. fund raising for a natural disaster).

Types of Events

Events can be profound and moving (e.g. inauguration of a country’s new leader) or be a mark of respect for lives lost through earthquakes, flood, war or other dramatic occurrence. They can be intimate and private (e.g. a wedding), or a large public celebration (e.g. federation, a coronation, independence etc.). Whether large or small, these events present an opportunity for a well-organised Event Manager to take a leading role.

Why Study this Course?

If you want a career that will motivate you to get up in the morning, the events industry is the way to go! No two days are the same in the life of an Event Manager. Events Teams seek people with varied talents – organisational skills; communication skills; people with industry experience to name a few. This course will provide you with an array of skills relevant to the events industry providing you with a fantastic stepping stone to scoring a rewarding career.


Enrol now! You can start at any time.



Meet some of our academics

John Mason John Mason is one of Australia's most prolific writers. He saw his first work published when at secondary school, where he worked on the school magazine. In 1973 he was writing a weekly column for his local newspaper and by 1975 he was a regular contributor to Australia's national magazine "Your Garden". John was engaged by Victoria's Dept of Youth, Sport and Recreation to write a book on Fun and Fitness Trails in 1978. In 1981 he saw two more books published (one in America, another in Australia), and commenced writing regularly for the Self Sufficiency Magazine, Grass Roots. John is a long term member of the Australian Society of Authors, the Garden Media Guild (UK) and the Horticultural Media Association (Australia). He has written or contributed to over 100 books, many published by international publishers and published more than 2,000 articles across a range of genres (Gardening, Education, Business, Farming, Fitness). In addition, John has contributed to and overseen the development of more than 600 distance education courses which encompass around 20 million words. He has been an avid photographer for 40 years, building a collection of over 100,000 images, which are used to illustrate his work. His marine animal photos are even used by Legoland in England, on their Atlantis ride! Writer, Manager, Teacher and Businessman with over 40 years interenational experience covering Education, Publishing, Leisure Management, Education, and Horticulture. He has extensive experience both as a public servant, and as a small business owner. John is a well respected member of many professional associations, and author of over seventy books and of over two thousand magazine articles.
Denise Hodges Promotions Manager for ABC retail, Fitness Programmer/Instructor, Small Business Owner, Marketing Coordinator (Laserpoint). Over 20 years varied experienced in business and marketing. More recently Denise studied naturopathy to share her passion for health and wellness. Denise has an Adv.Dip.Bus., Dip. Clothing Design, Adv.Dip.Naturopathy (completing).
Lyn QuirkM.Prof.Ed.; Adv.Dip.Compl.Med (Naturopathy); Adv.Dip.Sports Therapy Over 30 years as Health Club Manager, Fitness Professional, Teacher, Coach and Business manager in health, fitness and leisure industries. As business owner and former department head for TAFE, she brings a wealth of skills and experience to her role as a tutor for ACS.
Kate GibsonKate has 12 years experience as a marketing advisor and experience as a project manager. Kate has traveled and worked in a variety of locations including London, New Zealand and Australia. Kate has a B.Soc.Sc, Post-Grad. Dip. Org Behaviour (HR).

Check out our eBooks

Event ManagementThe Event Management ebook is a complementary text for event management students or professionals working in the field. The ebook goes through the considerations and elements of an event and what needs to be organised when an event is in the planning stage.
Modern MarketingThis book explores new approaches to marketing, how to adapt to a continually changing world both through online marketing, and more. Some aspects of marketing never change; but many of the well established approaches used in the past simply do not work any more. This book lays a foundation for thinking about marketing in a different way
Professional Practice for ConsultantsExplore becoming a consultant. This ebook contains chapters on how to be a consultant, packaging your services, delivering the services, building your resources, finding the work and getting the job, planning and ethics.
Project ManagementLearn to manage any type of project, in any industry. Six chapters cover the nature and scope of project management, risk and uncertainty, maintaining control, interpersonal relationships, the end game, and golden rules. This is a very concise text - easy to follow, with much of the information presented in bulleted lists. 72 pages