Learn to promote and sell in the Modern World
- Learn to sell with digital technologies
- Promote products or services
- Improve your employment or business prospects
Lesson Structure
There are 5 lessons in this course:
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SCOPE AND NATURE OF DIGITAL MARKETING
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Digital marketing
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Building, and effectively using, a mailing list
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Reasons for using digital marketing
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SEARCH ENGINE OPTIMIZATION
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Keywords
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Search engine optimisation for your website
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Other factors that influence SEO success
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Seo and being successful online
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CONTENT MARKETING
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Digital content
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Creating a content strategy
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Designing content
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Identifying customer pain points to provide direction for content marketing
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SOCIAL MEDIA MARKETING
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Why social media?
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Social media for business - starting out
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Ways of using social media
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Supporting tools for social media management
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Evaluation and adjustment
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Can influencers really help your business?
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Evaluating social media marketing
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Skills required to be an effective digital marketer
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WEBSITES AND WEB ADVERTISING
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Websites
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Web advertising
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Monitoring and analytics
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Get the marketing mix right
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Customer focused websites
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The challenge of the marketing mix in a digital world
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Final assessment
WHAT IS DIGITAL MARKETING?
Digital Marketing may be more diverse than you think. It isn't as straight forward as creating a good web site and waiting for the business to flow. Many people may think that, but that line of thinking is naive. It can involve any of the following initiatives.
- Online Marketing - using the internet to deliver marketing messages or services
- Social Media - raising awareness through social media connections
- Network Building - creating connections with customers or others who may lead you to business opportunities
- Mobile Applications - using "apps" (software)
- Search Engine Optimisation - techniques to draw attention to your web sites
- Search Engine Marketing
- Direct Email Marketing
- Behavioural retargeting
- Display Advertising
- Paid Directories
This course will provide a solid understanding of these possibilities, and a basis upon which you can build your knowledge and experience; thius improving you ability to market anything using a digital marketing strategy.
WHO CAN BENEFIT FROM THIS COURSE?
- Marketing, sales, promotions staff
- Business owners and managers
- I.T. or business professionals, who need to fill a gap in their knowledge
- Job seekers, students or anyone else seeking to improve their career or employment opportunities
