Managing Events

Learn about what is involved with managing and running an event, from the development of a concept to planning and organising the resources required to run a successful event.  Consider the risks involved with an event and how to handle things that may go wrong or be properly prepared for unexpected incidents.  The Short Course covers a wide range of events from seminars through to weddings and celebrations.  The Short Course is concluded with a lesson on working in the events industry.

Lesson Structure

There are 12 lessons in this course:

1. SCOPE AND NATURE OF EVENT MANAGEMENT
   • Definition
   • Variables
   • Types of events
   • The impact of events
   • Timelines
   • What is an event worth?
   • What makes someone a good event manager?
2. DEVELOPING A CONCEPT AND PLANNING
   • The need
   • Expectation determination
   • Developing concepts
   • The stakeholders
   • Planning processes
3. ORGANISING THE RESOURCES REQUIRED
   • Location
   • Organising physical resources and services
   • Financial resources
   • Managing financial resources
   • Marketing resources
   • Outsourcing resource requirements
4. CATERING: FOOD AND DRINK
   • Determining food and beverage needs
   • Types of service
   • Choosing a caterer
   • Catering for outdoor events
5. PROMOTING AN EVENT
   • Marketing an event
   • Case study - marketing strategy: use of public parks and gardens for events
   • Target marketing
   • How to determine the target
   • The marketing mix
   • How to promote a private event
   • How to promote a public event
6. MANAGING THE CLIENTELE
   • Accessibility
   • Queuing theory
   • Negative situations
   • Conflict handling techniques
   • Dealing with your anger and emotions
7. RISK MANAGEMENT, LEGALITIES AND CONTINGENCY PLANNING
   • Planning for the unexpected
   • Risk analysis
   • Tools for identifying risks
   • Negating risk
   • Contingency planning
   • Legal issues
   • Insurance
   • Security at events
   • Self-assessment test panel
8. DELIVERING THE EVENT
   • Some things to consider before setting-up day
   • After the event
   • Review the lesson with Interactive tests
9. ORGANISING CELEBRATIONS AND PARTIES
   • Types of celebration
   • Childrens parties
   • What to do step by step
   • Reunions
   • Street parties
10. ORGANISING EXHIBITIONS
    • Nature of exhibitions
    • Guidelines for planning a show or exhibition
11. ORGANISING CONFERENCES AND SEMINARS
    • Types - conferences, seminars, symposia, etc
    • Organising a conference
12. WORKING IN THE EVENT INDUSTRY
    • Where to from here?
    • Education
    • Job profiles
    • Wedding planner
    • Concert promoter
    • Party planner
    • Conference organiser
    • Salary and qualifications
    • Final assessment

HOW THE COURSE WORKS

This is a self paced, 20 hour study program; with everything from your enrolment through to awarding of your certificate of completion, controlled by computer software developed by our programmers.

Utilizing cutting edge technology all the way; you can

1. Enrol, pay course fees into pay pal; your payment approval then triggers an email explaining how to proceed, and access to the course.
2. You are then given instructions (options to read or listen to an audio).
3. Next you proceed to work through lessons as fast or slow as you wish; undertaking automated self assessment tests at the end of each lesson, choosing practical/additional learning tasks to undertake as you go.
4. On concluding the final lesson; you undertake a major online exam; and on achieving a 60% pass rate, you are given a "Certificate of Completion" carrying your name and date, to download as a pdf, to save or print as you wish

NOTE:

Unlike our other 100 hour courses, there is no additional exam fee charged for the exam in this or any of the 20 hour short courses.