Qualification - Advanced Certificate In Applied Management (Publishing And Journalism)

Course CodeVBS001
Fee CodeAC
Duration (approx)900 hours
QualificationAdvanced Certificate

Advanced Publishing and Editing Course

Study publishing and editing to an advanced level.

Your professional writing skills will be nurtured and developed throughout the course.

Writers can be employed or work as freelancers. The writing industry is much more than just writing. It also involves graphic designers, editors, photographers, artists, salespeople, managers and more.

In this course, you will learn about the whole publishing and journalism industry.  Lay a foundation with this specialist qualification. 

The course consists of nine 100 hour modules.  

What do our students think of the course?

" Thanks for the tips you gave me on the journalist job... I was given the job of writing an article... the experience was great and at least I will be published for the first time"
- Gavin, studying journalism

Modules

Core ModulesThese modules provide foundation knowledge for the Qualification - Advanced Certificate In Applied Management (Publishing And Journalism).
 Business Operations VBS006
 Management VBS105
 Marketing Foundations VBS109
 Office Practices VBS102
 Workshop I BGN103
 Workshop II BGN203
 
Stream ModulesStudied after the core modules, stream modules cover more specific or niche subjects.
 Editing I BWR106
 Freelance Writing BWR102
 
Elective ModulesIn addition to the core modules, students study any 1 of the following 3 modules.
 Publishing I (Publishing Children's Literature) BWR107
 Publishing II (Publishing Fiction) BWR202
 Publishing III (Non-Fiction Publishing) BWR303
 

Note that each module in the Qualification - Advanced Certificate In Applied Management (Publishing And Journalism) is a short course in its own right, and may be studied separately.

What You Will Do

  • Plan and write at least 3 major articles and one short story manuscript.
  • Analyse at least 15 articles.
  • Survey the scope and current status of the publishing industry and interpret a range of indicators to the viability of different existing or proposed publications.
  • Explain the publishing industry, the procedures (stages) in bringing a publication to print and the different people (& jobs) involved.
  • Explain how to present a manuscript to a publisher.
  • List the differences between audiences for different types of publications.
  • Explain the differences between types of writing required for newspaper publishing compared with magazine or book.
  • Prepare or select appropriate illustrations (graphic or photographic) for publishing.
  • Explain the processes involved in the production and use of these illustrations.
  • Conduct and report on several interviews.
  • Take a number of photographs with the intention to use them to illustrate a publication.
  • Plan the contents and publishing procedure for ten (10) different types of articles.
  • Plan the contents and publication of a small book, booklet or magazine.
  • List the scope of statistical information available through government agencies and report on the relevance of such information to the publishing industry.
  • Write copy for ten (10) different advertisements and five (5) different promotional leaflets or brochures.
  • Design the layout for two promotional brochures, and determine the cost of typesetting, paste up and printing each.
  • Compare the scope and nature of business conducted by four (4) different publishers.
  • Plan and determine costs for the publication of a new newspaper, newsletter or magazine.
  • Use prescribed reference books and other resources to gain relevant information.

TAKE THE NEXT STEP AND ENROL NOW!

Study this specialist qualification to learn more about the management of publishing and journalism.

Gain management, publishing and journalism skills that will be a useful addition to your cv.

You can enrol on the course now, but if you have any questions about the content of the course or studying with ACS, then please get in touch with us today - use our FREE COURSE COUNSELLING SERVICE to get in touch with our expert tutors. They will be pleased to help you!



Meet some Of our academics

John Mason

John Mason is one of Australia's most prolific writers. He saw his first work published when at secondary school, where he worked on the school magazine. In 1973 he was writing a weekly column for his local newspaper and by 1975 he was a regular contributor to Australia's national magazine "Your Garden". John was engaged by Victoria's Dept of Youth, Sport and Recreation to write a book on Fun and Fitness Trails in 1978. In 1981 he saw two more books published (one in America, another in Australia), and commenced writing regularly for the Self Sufficiency Magazine, Grass Roots. John is a long term member of the Australian Society of Authors, the Garden Media Guild (UK) and the Horticultural Media Association (Australia). He has written or contributed to over 100 books, many published by international publishers and published more than 2,000 articles across a range of genres (Gardening, Education, Business, Farming, Fitness). In addition, John has contributed to and overseen the development of more than 600 distance education courses which encompass around 20 million words. He has been an avid photographer for 40 years, building a collection of over 100,000 images, which are used to illustrate his work. His marine animal photos are even used by Legoland in England, on their Atlantis ride! Writer, Manager, Teacher and Businessman with over 40 years interenational experience covering Education, Publishing, Leisure Management, Education, and Horticulture. He has extensive experience both as a public servant, and as a small business owner. John is a well respected member of many professional associations, and author of over seventy books and of over two thousand magazine articles.

Lyn Quirk

M.Prof.Ed.; Adv.Dip.Compl.Med (Naturopathy); Adv.Dip.Sports Therapy Over 30 years as Health Club Manager, Fitness Professional, Teacher, Coach and Business manager in health, fitness and leisure industries. As business owner and former department head for TAFE, she brings a wealth of skills and experience to her role as a tutor for ACS.

Tracey Jones

Widely published author, Psychologist, Manager and Lecturer. Over 10 years working with ACS and 25 years of industry experience. Qualifications include: B.Sc. (Hons) (Psychology), M.Soc.Sc (social work), Dip. SW (social work), PGCE (Education), PGD (Learning Disability Studies).

Timothy Walker

B.A.(Botany), RHS.M. Hort., P.G.Dip.Ed.


Check out our eBooks

Business Operations

Explore how to improve the management and profitability of an existing business. Businesses do not run themselves - goals need to be set and decisions need to be made in order to achieve business goals. This book talks you through all of the different aspects involved in running a business from finance and forecasting to staffing changes and legal issues. Six chapters cover the daily challenges of running a business, people, the law, finance, product management, and risk management. 73 pages

Professional Writing

How many people dream about becoming a professional writer? Professional writing is any writing that you are being paid for. It can include fiction writing, a best-selling book, articles in a magazine, articles in a newspaper, blogs for companies, technical manuals, copy for catalogues, newsletters, text books, other academic material and so on. However, many people just write for sheer pleasure. A must read for anyone wanting to make money from writing. 63 pages

Creative Writing

Creative writing is relevant for both fiction and non fiction, and in any place where you write, from business writing to technical reports and children's books. Writing that is creative will usually be more interesting, communicative and effective. Through this book you explore both how to be more creative, as well as how and where to use it.

Project Management

Learn to manage any type of project, in any industry. Six chapters cover the nature and scope of project management, risk and uncertainty, maintaining control, interpersonal relationships, the end game, and golden rules. This is a very concise text - easy to follow, with much of the information presented in bulleted lists. 72 pages

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