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Qualification - Associate Diploma In Applied Business

Course CodeASbs
Fee CodeAS
Duration (approx)1500 hours
QualificationAssociate Diploma
  • Learn to Manage a business
  • Start your own business; buy into an existing business; or get a job in business.
The world has changed. Unemployment has been on the rise; and Career Options in the future are more likely to be strongest in the business sector.
Being Different often makes all the difference.
This course is designed and delivered to produce unique graduates with a different, innovative and creative approach to modern business. 

Course Structure.
The following modules must be completed:

  • Business studies
  • Business planning
  • Financial management
  • Project management
  • Introduction to psychology
  • Industrial psychology
  • Personnel management
  • Marketing foundations
  • Workplace health and safety
  • Research Project I
  • !ndustry meetings -attendance for 100 hrs at seminars, conferences, trade shows or other industry meetings.

Plus four (4) other modules selected fom:
  • Bookkeeping Foundations
  • Bookkeeping for Trading Firms
  • Entrepeneurship
  • Sales management
  • Advertising and promotions
  • Marketing systems
  • Marketing Psychology


Core ModulesThese modules provide foundation knowledge for the Qualification - Associate Diploma In Applied Business.
 Industry Project BIP000
 Business Studies BBS101
 Financial (Money) Management BBS104
 Industrial Psychology BPS103
 Introduction To Psychology BPS101
 Marketing Foundations VBS109
 Personnel Management VBS107
 Research Project I BGN102
 Workplace Health & Safety VBS103
 Project Management BBS201
 Business Planning BBS302
Elective ModulesIn addition to the core modules, students study any 4 of the following 7 modules.
 Bookkeeping Foundations BBS103
 Marketing Psychology BPS107
 Sales Management BBS102
 Advertising and Promoting BBS202
 Bookkeeping - Applications BBS203
 Entrepreneurship BBS204
 Marketing Systems BBS303

Note that each module in the Qualification - Associate Diploma In Applied Business is a short course in its own right, and may be studied separately.


Comparing a Business with it's Competition
One way to consider business performance,is to look at your competitors. 
Sometimes a business may not be performing well, because it is in an industry that is not performing well. On other occasions; the industry may be fine; and it may simply be that you are not managing your business as well as your competitors.
Look at the competitors who are doing well, but also look at those who are not doing well.  We can learn from the good examples set by others, but we can also learn from what others are doing badly. 
Things to consider:
  • How are they marketing their products? Look at their advertising – is it traditional, modern, controversial, friendly, cute, or perhaps mysterious? Do they make people feel special, valued, or maybe important?
  • Observe what they do. Are you doing the same? Could you do better? A recent trend in television advertising has seen references to bizarre things or songs song which appear to have nothing whatsoever to do with the product. BUT because such adverts are so bizarre, they make people remember them because they don’t make sense.  This is an approach that can be risky. But how many times have you watched an advert that related directly to a product and you forgot what the advert was intended to promote within minutes of watching it? Advertising can be a tricky balancing act. Advertisements need to strike the right balance between attracting attention and turning this into customer sales. Pay careful attention to the words you use in adverts. Reviewing the successful advertisements of competitors can really help.
  • Where are they marketing their products? Paper media, social media, online, TV advertising, radio advertising, press releases, and so on.
  • What products are they selling?
  • Do they have a wide product range?
  • Do they change their products or services regularly or stick to the same products and services?
  • Have they rebranded their products recently? Did this work?
  • Are their products new and innovative or traditional and welcoming?
  • Where do they sell their products? In a shop, online, by catalogue, through the websites of other people, by making sales calls. 
  • Do they offer discounts, special offers, two for the price of one, buy one get one free offers, loyalty cards, or some other form of incentive?
There are many factors to look at. You do not have to be the same as your competitors.  In fact, being a little different can help to give you an edge – to help you stand out from the crowd.  Many coffee shops now offer a loyalty card. For example, buy nine cups of coffee and get the tenth cup free. There are so many coffee shops doing this, that customers could quite easily get bored. So, if you are the owner of a coffee shop, why not think of something different? Perhaps offer a free upgrade to a more fancy coffee, a larger sized drink, or maybe give a free cake or pastry one morning a week. 
  • A milk bar could give away a bar of chocolate with every milkshake purchased. 
  • A coffee shop could do the same.  
It doesn’t have to be an expensive chocolate, biscuit, or cake that you offer for free, most people will consider it to be a warm gesture regardless of the cost. However, doing something like this can just make you that little bit different from your competitors. If people have an enjoyable experience they are likely to recall it and revisit when in the vicinity. 

Meet some of our academics

David CrothersChartered Accountant with 20 years experience in corporate and financial roles. David has a FCA, GAICD, B.Sc.Econ (Hons), Cert IV TAA. Extensive international experience in business and finance.
Denise Hodges Promotions Manager for ABC retail, Fitness Programmer/Instructor, Small Business Owner, Marketing Coordinator (Laserpoint). Over 20 years varied experienced in business and marketing. More recently Denise studied naturopathy to share her passion for health and wellness. Denise has an Adv.Dip.Bus., Dip. Clothing Design, Adv.Dip.Naturopathy (completing).
Kate GibsonKate has 12 years experience as a marketing advisor and experience as a project manager. Kate has traveled and worked in a variety of locations including London, New Zealand and Australia. Kate has a B.Soc.Sc, Post-Grad. Dip. Org Behaviour (HR).

Check out our eBooks

Business OperationsExplore how to improve the management and profitability of an existing business. Businesses do not run themselves - goals need to be set and decisions need to be made in order to achieve business goals. This book talks you through all of the different aspects involved in running a business from finance and forecasting to staffing changes and legal issues. Six chapters cover the daily challenges of running a business, people, the law, finance, product management, and risk management. 73 pages
Modern MarketingThis book explores new approaches to marketing, how to adapt to a continually changing world both through online marketing, and more. Some aspects of marketing never change; but many of the well established approaches used in the past simply do not work any more. This book lays a foundation for thinking about marketing in a different way
Professional Practice for ConsultantsExplore becoming a consultant. This ebook contains chapters on how to be a consultant, packaging your services, delivering the services, building your resources, finding the work and getting the job, planning and ethics.
Starting a BusinessThinking of starting your own business? Many businesses fail, but this doesn’t need to happen! This is a concise, easy to read ebook which alerts you to all of the things that commonly make a difference to business success or failure. Seven chapters include: A Reality Check, The Product or Service, Managing a Business, How to Find Customers, How to Make a Sale, Delivering the Product or Service and Pitfalls to Avoid. 51 pages