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Qualification - Certificate in Event Management

Course CodeVTR012
Fee CodeCT
Duration (approx)600 hours


Want to Work as an Event Manager?

Event Managers are both self employed small business operators, and employees of larger organisations such as: wedding venues, hotels, resorts, exhibition companies, concert promoters and conference organisers.

Event management can be both a challenging and stimulating industry if you have the personality, knowledge and perseverance to succeed. Like most industries, there are pitfalls that you need to be aware of, and careful to avoid; but with a course such as this, you will be laying a very sound foundation for future success.  

Course Content and Structure

To obtain this certificate, you need to complete a total of six modules, spread over 600 hours of study.

Three of the modules are compulsory core studies; and the other three are chosen from a range of electives

Core Modules are:

  • Business Studies BBS101 
  • Event Management BRE209
  • Wedding Planning BTR104

Elective Modules can be Chosen from any of the following:

  • Project Management BBS201
  • Food and Beverage Management
  • Marketing for the Leisure Industry BRE103
  • Personnel Management VBS107
  • Advertising and Promotions VBS202
  • Entrepeneurship BBS204
  • Leisure Facility Management I BRE205
  • Industry Project BIP000


Core ModulesThese modules provide foundation knowledge for the Qualification - Certificate in Event Management.
 Business Studies BBS101
 Wedding Planning BTR104
 Event Management BRE209
Elective ModulesIn addition to the core modules, students study any 3 of the following 8 modules.
 Industry Project BIP000
 Food & Beverage Management (Catering) BTR102
 Marketing for the Leisure Industry BRE103
 Personnel Management VBS107
 Advertising and Promoting BBS202
 Entrepreneurship BBS204
 Leisure Facility Management 1 BRE205
 Project Management BBS201

Note that each module in the Qualification - Certificate in Event Management is a short course in its own right, and may be studied separately.

Content of Core Modules


Business Studies BBS101

This module has eight lessons as follows:

  1. Establishment Procedures
  2. Management Procedures
  3. Communication in Business
  4. Problem Solving
  5. Staff Management
  6. Productivity
  7. Financial Management
  8. Marketing Techniques.


Event Management BRE209

This has 9 lessons as outlined below:

  1. Scope and Nature of Event Management
  2. Developing the Concept
  3. Physical an Human Resources
  4. Project Logistics
  5. Marketing an Event
  6. Financial Management
  7. Risk Management
  8. Staging the Event
  9. After the Event


Wedding Planning BTR104

This module has nine lessons as follows:

  1. Introduction
  2. Planning
  3. Managing People
  4. Managing Locations
  5. Managing the Programme
  6. Managing Services
  7. Managing the Client
  8. Managing the Wedding Day
  9. Operating a Wedding Business



Most lenders will require a business plan before considering lending money to a new business. However, even if you are not considering lending money, you still need a business plan. If you do not know where you are heading, how can you to get there?

Before going any further, write down your answers to the following questions:


  •          Do I have time to start a business?
  •          How can I make my idea a success?
  •          How can I get the correct balance between work and home?
  •          Will I give up my existing job or run my new business as a side line initially?


Planning a Business

  • What is the main aim of my business in the long term?
  • In the short term, what do I hope to achieve to get the business off the ground?
  • What product or service am I going to offer?
  • How will I trade e.g. sole trader, partnership, limited company?
  • What type of business will I choose? (New business, purchase a franchise, buy an existing business etc.)
  • What will be my business name? Does anyone else have this name?
  • Do I need patents, copyrights or trademarks? Do I know anything about them? Do I need advice?
  • Do I know a good accountant?


  • Who are my customers going to be?
  • Why do they buy this particular product or service?
  • Where do your potential customers currently buy?
  • How do they buy? (Shopfront, internet, catalogue etc)
  • Where will I find new customers?


  • Think about your potential competitors, complete a strengths and weaknesses analysis for all your competitors. This will help you to see what they are doing well and what they are doing wrong. Learn by their success and their failures!
  • How am I going to make my business appear better than the competitors?

Promoting my Business

  • How am I going to promote the business?
  • How much am I willing to spend on advertising?
  • How can I get free advertising? Eg. press releases, links on the internet, business contacts.
  • Where is the best place to advertise? Some businesses find that traditional newspaper and magazine advertising works well. If this is the case, find the right magazine or newspaper for your particular product. However, you may find that a website works best for you, flyers, etc. etc. It really depends on the type of business you are planning to run and how you are going to run it – eg. locally, countrywide or worldwide?
  • What do I want to tell my customers about my business?
  • How can I encourage word of mouth recommendations?
  • How do I present the right image for my business?

Sales and Pricing

  • How much will I charge? Per hour, per product?
  • How much do my competitors charge?
  • Can I undercut them? Offer better value for money?
  • What about late payments? What procedures will I adopt to deal with late payers?
  • Approximately, what level of sales do I expect each month?
  • How can I improve my selling skills?
  • How can I predict my sales figures?
  • What do I need to buy to produce my product or service?
  • How much will I spend on materials per month?
  • What suppliers will I use?
  • What will I look for in a supplier?
  • Are they reliable and produce good quality products/services?
  • What credit terms will they offer?
  • Will they offer me discounts?

Employing Staff

  • Do I need to employ staff?
  • If yes - Straight away or a later date?
  • How will I find the right staff?
  • What are the laws re working, sick pay, hours etc?
  • What do I need to know re. tax and employment?
  • What about insurance? Pension schemes?
  • What is the minimum wage?
  • How should I pay staff?
  • How do I train and motivate staff?
  • How do I keep staff?

My Premises

  • Where will I work from?
  • Can I work from home? If yes, do I need permission from local government for this? What about my home insurance?
  • If no, where will I work from?
  • What type of premises will I need?
  • Will I rent or buy?
  • What is a typical rent?
  • Is anyone offering free/discount rentals initially?
  • What insurance will I need?

Your Finance

  • Write down all the things you will need to start your business. Eg. a premises, a new van, materials etc. and how much these will cost.
  • Where will I get the finance from? Savings, a bank loan?


  • What taxes will I incur?
  • What is the most tax-efficient way to set up my business?
  • Who can I go to for advice on tax? Accountant? Tax specialist?


  • What types of insurance do I need?
  • Who can I ask for advice on insurance?

Why Study this Course?

If you aspire for a job where no two days are the same... If you like to think outside the box.... If you are good at organising... Events Management is an exciting and rewarding industry. There are a multitude of ways to enter into the Industry and employers look for people with many different backgrounds and education levels. This course will teach you the skills and know-how to get you another step closer to reaching your goals in working in Event Management.

Meet some of our academics

Maggi BrownMaggi is regarded as an expert in organic growing throughout the UK, having worked for two decades as Education Officer at the world renowned Henry Doubleday Research Association. She has been active in education, environmental management and horticulture across the UK for more than three decades. Some of Maggi's qualifications include RHS Cert. Hort. Cert. Ed. Member RHS Life Member Garden Organic (HDRA) .
Christine ToddUniversity lecturer, businesswoman, photographer, consultant and sustainability expert; with over 40 years industry experience B.A., M.Plan.Prac., M.A.(Social). An expert in planning, with years of practical experience in permaculture.
Tracey JonesWidely published author, Psychologist, Manager and Lecturer. Over 10 years working with ACS and 25 years of industry experience. Qualifications include: B.Sc. (Hons) (Psychology), M.Soc.Sc (social work), Dip. SW (social work), PGCE (Education), PGD (Learning Disability Studies).
Bob JamesHorticulturalist, Agriculturalist, Environmental consultant, Businessman and Professional Writer. Over 40 years in industry, Bob has held a wide variety of senior positions in both government and private enterprise. Bob has a Dip. Animal Husb, B.App.Sc., Grad.Dip.Mgt, PDC

Check out our eBooks

Business OperationsExplore how to improve the management and profitability of an existing business. Businesses do not run themselves - goals need to be set and decisions need to be made in order to achieve business goals. This book talks you through all of the different aspects involved in running a business from finance and forecasting to staffing changes and legal issues. Six chapters cover the daily challenges of running a business, people, the law, finance, product management, and risk management. 73 pages
Event ManagementThe Event Management ebook is a complementary text for event management students or professionals working in the field. The ebook goes through the considerations and elements of an event and what needs to be organised when an event is in the planning stage.
Getting Work in a Modern WorldA realistic guide to getting a job or starting out in business. This is a must read; for students, parents, the unemployed, careers advisors or anyone interested in changing or forging a sustainable career.
Project ManagementLearn to manage any type of project, in any industry. Six chapters cover the nature and scope of project management, risk and uncertainty, maintaining control, interpersonal relationships, the end game, and golden rules. This is a very concise text - easy to follow, with much of the information presented in bulleted lists. 72 pages