Qualification - Certificate in Business Psychology

Course CodeVPS017
Fee CodeCT
Duration (approx)600 hours

BUSINESS PSYCHOLOGY -Study the principles of business psychology and how to apply them to the work setting

How do people think in business? Learn more about the theories of psychology relating to business.

  • Unique course offering both business & psychology studies
  • Study from home saving yourself time and money
  • Increase productivity in your work place by understanding your staff and creating a workplace that supports them
  • Gain an understanding of marketing psychology and promote your business successfully
  • Learn about conflict management and apply this to your business to create a happy and productive atmosphere.
  • There are six modules in the course.
  • You study THREE core modules of Business Coaching, Industrial Psychology and Marketing Psychology.
  • You then choose THREE more modules from a list of electives which include Introduction to Psychology, Conflict Management and much more...


Core ModulesThese modules provide foundation knowledge for the Qualification - Certificate in Business Psychology .
 Industrial Psychology BPS103
 Marketing Psychology BPS107
 Business Coaching BBS304
Elective ModulesIn addition to the core modules, students study any 3 of the following 9 modules.
 Industry Project II BIP001
 Introduction To Psychology BPS101
 Leadership BBS110
 Motivation VBS111
 Stress Management VPS100
 Careers Counselling BPS202
 Conflict Management BPS201
 Entrepreneurship BBS204
 Business Planning BBS302

Note that each module in the Qualification - Certificate in Business Psychology is a short course in its own right, and may be studied separately.

Sample Course Notes - Find Your Place in the Business World
Everyone who works in the world of business needs to recognise the scope and nature of business; and find a niche that is appropriate to their ambitions, skills, resources and personality.
You can't do everything -and if you try, you are likely to succeed at nothing! 
John Mason, Principal, ACS Distance Education
The world of business is broken down into segments.
Marketing psychology talks about "market segmentation" as splitting the potential market up into specific target groups.
Not everyone is going to buy a product and so there is little sense targeting all your products to the entire market. Once a profile of potential customers has been reached through other forms of market research, the market can be segregated in order to isolate groups of people who the product may appeal to. These groups, or segments, can be targeted with messages that appeal to them directly. 
Marketers can target their market segment and send personalised communications.  This is known as a 'segment of one' and is a return to the producer-consumer relations that existed prior to mass production. Segmentation is the cornerstone of marketing.  A distribution strategy considers where the target market is most likely to buy a product, whilst a promotional strategy considers the target market’s media habits. Promotional strategies should also take into account what messages would be most persuasive. 
Segmentation is important because with a large market it can be tempting to try to be “all things to all people”. However, businesses that adopt this approach run the risk of losing their uniqueness and appeal. As we have already seen, different people have different needs and wants, and these are constantly changing.  
When segmenting the market, members within a particular segment should be as similar as possible to each other on a specific characteristic. For example, the members of a segment may all value low cost over quality. In addition, each segment should be as different as possible to other segments.  When segmentation is successfully done like this, the members of a specific segment will respond in similar ways to different treatments – high service, discounted prices, quality materials, and so on. In this way, campaigns can be aimed at members of a particular segment and these campaigns need to be specific to get a unique response behaviour. 
Several conditions have to be met if segmentation is to work:
  • Identity - the segment should be easily distinguishable from other segments, and easily identifiable.
  • Access - the segment should be easily accessible.
  • Size - the segment should be large enough with enough purchasing power to warrant production and marketing.
There are a number of ways in which a market can be segmented, for example: on the basis of: geographic (location), demographic (age, gender, ethnicity, etc.), and geo-demographic variables. Larger scale segmentations may be on the basis of countries. Markets can also be segmented according to psychographic factors such as how often they purchase a product (brand loyalty is included here), lifestyle, and interests.  
Maslow's hierarchy  of needs (theory) can be useful when segmenting the market because advertising campaigns can be directed at particular needs levels. There will always be shared needs from different segments. 

Who is this course suitable for?

Anyone who would like to work within business psychology helping businesses to improve their productivity and operations.
Or you might own your own business or want to own your own business and want to learn more about how to run a successful business using the principles and theories of psychology.


Why Study This Course?

  • Put yourself ahead of your competitors by gaining a detailed and in depth understanding of business psychology.
  • Find out more about the theories behind business psychology and how you can apply them to the work and business world.
  • Set up your own business or improve your existing career.
  • Study online or by e-learning on this self-paced course.


Any Questions?

Please click here to contact a tutor or Request a course handbook here.


Meet some Of our academics

John Mason

John Mason is one of Australia's most prolific writers. He saw his first work published when at secondary school, where he worked on the school magazine. In 1973 he was writing a weekly column for his local newspaper and by 1975 he was a regular contributor to Australia's national magazine "Your Garden". John was engaged by Victoria's Dept of Youth, Sport and Recreation to write a book on Fun and Fitness Trails in 1978. In 1981 he saw two more books published (one in America, another in Australia), and commenced writing regularly for the Self Sufficiency Magazine, Grass Roots. John is a long term member of the Australian Society of Authors, the Garden Media Guild (UK) and the Horticultural Media Association (Australia). He has written or contributed to over 100 books, many published by international publishers and published more than 2,000 articles across a range of genres (Gardening, Education, Business, Farming, Fitness). In addition, John has contributed to and overseen the development of more than 600 distance education courses which encompass around 20 million words. He has been an avid photographer for 40 years, building a collection of over 100,000 images, which are used to illustrate his work. His marine animal photos are even used by Legoland in England, on their Atlantis ride! Writer, Manager, Teacher and Businessman with over 40 years interenational experience covering Education, Publishing, Leisure Management, Education, and Horticulture. He has extensive experience both as a public servant, and as a small business owner. John is a well respected member of many professional associations, and author of over seventy books and of over two thousand magazine articles.

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Please note that if you choose the 'e-learning' (course on USB) method, be aware that due to current covid-19 restrictions there are some countries we can not send USB sticks to.

We recommend you choose the online learning method as all online courses provide access to download course notes to access offline or print. If you do require your course to be supplied on USB stick then please contact us first to check availability for your country.

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