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Qualification - Certificate in Business Psychology

Course CodeVPS017
Fee CodeCT
Duration (approx)600 hours
QualificationCertificate

BUSINESS PSYCHOLOGY - HOME STUDY COURSE

How do people think in business? Learn more about the theories of psychology relating to business.
  • Unique course offering both business & psychology studies
  • Study from home saving yourself time and money
  • Increase productivity in your work place by understanding your staff and creating a workplace that supports them
  • Gain an understanding of marketing psychology and promote your business successfully
  • Learn about conflict management and apply this to your business to create a happy and productive atmosphere.
  • There are six modules in the course.
  • You study THREE core modules of Business Coaching, Industrial Psychology and Marketing Psychology.
  • You then choose THREE more modules from a list of electives which include Introduction to Psychology, Conflict Management and much more...
  • The course is recognised by IARC (International Accreditation and Recognition Council)

Who is this course suitable for?

Well anyone who would like to work within business psychology helping businesses to improve their productivity and operations. Or you might own your own business or want to own your own business and want to learn more about how to run a successful business using the principles and theories of psychology.

Modules

Core ModulesThese modules provide foundation knowledge for the Qualification - Certificate in Business Psychology .
 Industrial Psychology BPS103
 Marketing Psychology BPS107
 Business Coaching BBS304
 
Elective ModulesIn addition to the core modules, students study any 3 of the following 9 modules.
 Industry Project II BIP001
 Introduction To Psychology BPS101
 Leadership BBS110
 Motivation VBS111
 Stress Management VPS100
 Careers Counselling BPS202
 Conflict Management BPS201
 Entrepreneurship BBS204
 Business Planning BBS302
 

Note that each module in the Qualification - Certificate in Business Psychology is a short course in its own right, and may be studied separately.


More on the Core Modules
 
Industrial Psychology

There are 10 lessons in this course:

  1. Introduction
    • Free Will versus Determinism, Developmental and Interactive Expressions of Behaviour, NATURE versus NURTURE, Influence of Environment on Learning Behaviour, Modelling and Conformity, Conditioning involves Certain Environmental Factors which Encourage Learning to Take Place, Classical Conditioning, Operant Conditioning, Reinforcement & Punishment
  2. Understanding the Employees Thinking
    • Sensation and perception, thinking and day dreaming, the Gestalt approach, unconscious and conscious psychic elements. explaining behaviour, knowledge of brain processes, personal interpretation of a given situation, instinct. Terminology including: Mating, Curiosity, Maternal, Acquiring, Repulsion, Constructiveness, Rivalry, Laughter, Fighting, Walking, Swallowing, Play, Imitation, Sleep, Modesty, Domineering, Religion, Self Asserting, Sneezing, Thirst, Cleanliness, Workmanship, Parenting, Food seeking, Flight, Collecting, Sympathy.
  3. Personality & Temperament
    • Mature & immature temperaments (eg. Sanguine, Melancholic, Choleric, Phlegmatic), emotional types, fear, intelligence, knowledge, deviation, etc
  4. Psychological Testing
    • The Application Form; Psychological Test; The Interview; Intelligence Tests; Laws of Learning; Devising Tests; Selecting Appropriate Tests.
  5. Management & Managers
    • Qualities of Managers, Understanding morale, discipline, training, etc
  6. The Work Environment
    • Noise, Space, Light, Temperature, Speed of Work, etc. Accidents, Breakages, Fatigue etc.
  7. Motivation and Incentives
    • Maslows model of self actualisation, Security, Money, Ambition, Companionship, Social reinforcement, Labour wastage, etc
  8. Recruitment
    • Ways of seeking applicants, types of interview, ways of selecting staff.
  9. Social Considerations
    • Group Behaviour, Conformity, Industrial Groups, THE HAWTHORNE EFFECT
  10. Abnormalities and Disorders
    • Psychosis Neurosis Personality Disorders, Variance, Partial Disability (eg. arm.leg injuries; epilepsy, digestive disorders etc), The Psycho Neurotic
 Marketing Psychology

There are 8 lessons in this course:

  1. People as Consumers
    • Scope and nature of marketing
    • Reasons for marketing
    • Types of customers: loyal, discount, needs based, wandering, impulse
    • Economic, economic, personal, apathetic shoppers
    • Understanding reward options: rational, sensory, social, ego satisfaction
    • Influence on customers
    • Physical factors
    • Consumer problems
    • Attitudes
    • Beliefs
    • Affects
    • Behavioural intention
  2. Market Segmentation
    • Geographic
    • Demographic
    • Age
    • Sex
    • Socio-economic
    • Geodemographic
    • Psychological segmentation
    • Segmentation by usage
    • Segmentation by benefit
    • Global segmentation
    • Entry into foreign markets
    • Total Product concept
    • Personal influences
    • Diffusion of new products
  3. Internal Influences Perception & Personality
    • The senses: vision, hearing and smell.
    • Multi sensual marketing
    • Thresholds of awareness
    • Sensory adaptation
    • Attention
    • Selective perception
    • Perceptual distortion
    • Perceptual cues
    • Gestalt psychology
    • The Phi phenomenon
    • Subliminal perception
    • Product image and self image
    • Personality theory and application to marketing
    • The MMPI
    • The TATT
    • The Rorschach Ink Blot Test
    • Non Freudian and Freudian theories
    • Self theory
    • Self image marketing
    • Trait theory
    • Brand personality
    • Relationship segmentation
  4. Internal Influences -Motivation and Awareness
    • Learning
    • Behavioural approach
    • Classical conditioning
    • Operant conditioning
    • Cognitive approach
    • Memory and marketing
    • Modelling
    • Motivation
    • Maslow's hierachy of needs
    • Different motivations
    • Inertia
    • Involvement
    • Antecedents of involvement
    • Properties of involvement
    • Outcomes of involvement
    • Specific needs
    • Unconscious motivation
    • Creating needs
    • Semiotics
  5. Social Influences
    • Understanding society
    • Family influences
    • Family changes
    • Family lifecycle
    • Households
    • Socialisation
    • Institutional affects
    • Consumer socialisation
    • Family consumer decisions
    • Roles
    • Conflict resolution
    • Changing roles
    • Social and developmental influences
    • Influences on children
    • Marketing and advertising
    • Small groups, Formal and informal groups
    • Membership and reference groups
    • Reference groups and consumer behaviour
    • Variability of products
    • Differences in consumer susceptibility
    • Influence of social class
    • Inheritance
    • Measuring class, class categories and changing class
    • Marketing and Consumer behaviour
    • Cultural influences, communication, ideals and actualities
    • Differences in culture: sub cultures, ethnicity, changes in culture
  6. Consumerism
    • Why study the consumer
    • What is a consumer
    • History of consumerism
    • Changes in consumer experience
    • The supplier
    • Business ethics
    • International ethics
    • The market place
    • Consumer action
    • False and deceptive advertising
    • Methods of false advertising misrepresentation, insufficient details, price based methods etc.
  7. Communication and Persuasion
    • Attitudes and the concept of attitude
    • How attitudes are changed
    • Practical applications for marketing
    • Message evaluation and selection
    • Message execution
    • Celebrity testimonials
    • What words sell
  8. Deciding to Buy
    • Making a decision
    • Rational decisions
    • Heuristic Procedures
    • The decision making process -step by step
    • Merchandising
    • Trend toward home shopping

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Business Coaching

There are 8 lessons in this course:

  1. Nature and Scope of Business Coaching
    • Nature of Business Coaching, Life Coaching and Sports Coaching
    • Terminology
    • Why People Use Business Coaches
    • Case Studies
    • Business Failure or Success
  2. The Initial Consultation
    • Cognitive Behaviour Therapy
    • Goal Centred Approach
    • Reality based approach
    • Motivational Approach
    • First Contact
    • SWOT Analysis
    • Replace Negative with Positive Habits
    • Monitor and Evaluate Progress
    • Closing
    • Case Studies
  3. Considering Alternative Actions
    • Developing a Business Plan
    • Feasibility Studies
    • Formal Documentation
    • Operational Management
    • Strategic Planning
    • Operational Planning
    • Components of a Business Plan
    • Implementing Ideas
    • Changing Behaviour
    • Looking after long term Viability
    • Partial Sell Offs
    • Restructuring
    • R & D
    • Changing Products and Services
    • Buying a New Business
    • Staff
    • Selling or Winding Down
    • Case Studies
  4. Improving Productivity
    • Quality Circles
    • Cause and Effect Diagrams
    • Pareto Analysis
    • Brainstorming
    • Motivation
    • Internal and Intrinsic Incentives
    • Incentives External to Working Environment
    • Social Reinforcers as Incentives
    • Tangible Rewards
    • Case Studies
  5. Marketing
    • Introduction to Marketing
    • Marketing Strategy
    • Starting out in Business
    • Making Contact
    • Controlling Growth
    • Improving Results
  6. Building Better Staff
    • Staff recruitment
    • Team building and Team Management
    • Staff development and Training
  7. Improving Resource Management
    • BRM (Business Resource Management)
    • Stress Management
    • Case Studies
  8. Putting it all into Practice
    • PBL Based Project
    • Significance of knowledge of interviewing and assessment
    • Incentives and motivational strategies
    • Productivity and marketing strategies
    • Theoretical information to derive sensible solutions
    • Initial business coaching assessment for a specified business
    • Actions for improving and sustaining the level of performance
Find out more about business psychology with this flexible certificate.
Enrol now to learn more about how we can use psychology in the business world!
Put yourself ahead of your competitors in the business and work world!
 
 
Find Your Place in the Business World
 
Everyone who works in the world of business needs to recognise the scope and nature of business; and find a niche that is appropriate to their ambitions, skills, resources and personality.
 
You can't do everything -and if you try, you are likely to succeed at nothing! 
John Mason Principal ACS Distance Education, 2014
 
The world of business is broken down into segments.
 
Marketing psychology talks about "market segmentation" as splitting the potential market up into specific target groups.
 
Not everyone is going to buy a product and so there is little sense targeting all your products to the entire market. Once a profile of potential customers has been reached through other forms of market research, the market can be segregated in order to isolate groups of people who the product may appeal to. These groups, or segments, can be targeted with messages that appeal to them directly. 
Marketers can target their market segment and send personalised communications.  This is known as a 'segment of one' and is a return to the producer-consumer relations that existed prior to mass production. Segmentation is the cornerstone of marketing.  A distribution strategy considers where the target market is most likely to buy a product, whilst a promotional strategy considers the target market’s media habits. Promotional strategies should also take into account what messages would be most persuasive. 
Segmentation is important because with a large market it can be tempting to try to be “all things to all people”. However, businesses that adopt this approach run the risk of losing their uniqueness and appeal. As we have already seen, different people have different needs and wants, and these are constantly changing.  
When segmenting the market, members within a particular segment should be as similar as possible to each other on a specific characteristic. For example, the members of a segment may all value low cost over quality. In addition, each segment should be as different as possible to other segments.  When segmentation is successfully done like this, the members of a specific segment will respond in similar ways to different treatments – high service, discounted prices, quality materials, and so on. In this way, campaigns can be aimed at members of a particular segment and these campaigns need to be specific to get a unique response behaviour. 
Several conditions have to be met if segmentation is to work:
  • Identity - the segment should be easily distinguishable from other segments, and easily identifiable.
  • Access - the segment should be easily accessible.
  • Size - the segment should be large enough with enough purchasing power to warrant production and marketing.
There are a number of ways in which a market can be segmented, for example: on the basis of: geographic (location), demographic (age, gender, ethnicity, etc.), and geo-demographic variables. Larger scale segmentations may be on the basis of countries. Markets can also be segmented according to psychographic factors such as how often they purchase a product (brand loyalty is included here), lifestyle, and interests.  
Maslow's hierarchy  of needs (theory) can be useful when segmenting the market because advertising campaigns can be directed at particular needs levels. There will always be shared needs from different segments. 
 
 
 


Meet some of our academics

Gavin ColePsychologist, Educator, Author, Psychotherapist. B.Sc., Psych.Cert., M. Psych. Cert.Garden Design, MACA Gavin is both a highly experienced Psychologist and tutor. Gavin has over 25 years experience in the Psychology industry, and has been working with ACS since 2001. He has worked in both Australia and England, and has been involved in writing numerous books and courses in Psychology and Counselling
John Mason John Mason is one of Australia's most prolific writers. He saw his first work published when at secondary school, where he worked on the school magazine. In 1973 he was writing a weekly column for his local newspaper and by 1975 he was a regular contributor to Australia's national magazine "Your Garden". John was engaged by Victoria's Dept of Youth, Sport and Recreation to write a book on Fun and Fitness Trails in 1978. In 1981 he saw two more books published (one in America, another in Australia), and commenced writing regularly for the Self Sufficiency Magazine, Grass Roots. John is a long term member of the Australian Society of Authors, the Garden Media Guild (UK) and the Horticultural Media Association (Australia). He has written or contributed to over 100 books, many published by international publishers and published more than 2,000 articles across a range of genres (Gardening, Education, Business, Farming, Fitness). In addition, John has contributed to and overseen the development of more than 600 distance education courses which encompass around 20 million words. He has been an avid photographer for 40 years, building a collection of over 100,000 images, which are used to illustrate his work. His marine animal photos are even used by Legoland in England, on their Atlantis ride! Writer, Manager, Teacher and Businessman with over 40 years interenational experience covering Education, Publishing, Leisure Management, Education, and Horticulture. He has extensive experience both as a public servant, and as a small business owner. John is a well respected member of many professional associations, and author of over seventy books and of over two thousand magazine articles.
Kate GibsonKate has 12 years experience as a marketing advisor and experience as a project manager. Kate has traveled and worked in a variety of locations including London, New Zealand and Australia. Kate has a B.Soc.Sc, Post-Grad. Dip. Org Behaviour (HR).
Tracey JonesWidely published author, Psychologist, Manager and Lecturer. Over 10 years working with ACS and 25 years of industry experience. Qualifications include: B.Sc. (Hons) (Psychology), M.Soc.Sc (social work), Dip. SW (social work), PGCE (Education), PGD (Learning Disability Studies).


Check out our eBooks

Getting Work in a Modern WorldA realistic guide to getting a job or starting out in business. This is a must read; for students, parents, the unemployed, careers advisors or anyone interested in changing or forging a sustainable career.
LeadershipWhat makes a good leader? Is it an innate personality trait or a skill that can be acquired? This book is an excellent guide to the theories and practice of leadership. It is full of interesting facts about social dynamics and examples of leadership styles. For those who are curious or in need of some leadership skills, this book will provide both entertainment and advice.
How to be a Life CoachLife coaching is a relatively new profession - although coaches have been around for a long time in the guise of trainers, instructors, managers and tutors for various professions and disciplines. Life coaching is not easily defined, but it is a type of mentoring which focuses on helping individuals to achieve what they would like to achieve and thereby to lead more fulfilling lives. Unlike other forms of coaching, it takes place outside of the workplace and is concerned with all aspects of a person’s life.
Occupational Psychology The Occupational Psychology Ebook looks at occupational or industrial psychology. Get to know the underlying theories in occupational psychology and improve productivity at your workplace. This ebook will help you improve your recruitment techniques, improve working conditions, increase productivity, developing effective decision making abilities and also includes methods of coping with stress within the workplace.