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Qualification - Certificate in Wedding Planning and Event Management

Course CodeVTR014
Fee CodeCT
Duration (approx)600 hours

Wedding Planning And Event Management Course

Study by Distance Learning

In today’s busy world, more and more people are employing wedding organisers or planners (also known as bridal consultants and wedding consultants) to help take the stress out of planning their wedding.

A nice aspect of this career is that a successful wedding planner can be self-employed and run their business from home. They can start from home and eventually build this into an agency if they so desire.

In order to be successful, a wedding planner needs to be able to deliver high quality events and be seen as someone who is able to help take the stress out of the wedding for the bride, groom and family.
This course takes the graduate through a range of skills and knowledge required to be a professional event manager, specialising in weddings. This comprehensive interdisciplinary course covers:
  • Event management
  • Food and nutrition
  • Business studies
  • Marketing
  • Photography
  • Website design


Core ModulesThese modules provide foundation knowledge for the Qualification - Certificate in Wedding Planning and Event Management.
 Business Studies BBS101
 Wedding Planning BTR104
 Event Management BRE209
Elective ModulesIn addition to the core modules, students study any 3 of the following 10 modules.
 Food & Beverage Management (Catering) BTR102
 Html - Writing An Internet Website VIT102
 Introduction To Photography BPH100
 Introduction To Psychology BPS101
 Advertising and Promoting BBS202
 Conflict Management BPS201
 Entrepreneurship BBS204
 Project Management BBS201
 Wedding Photography BPS206
 Business Planning BBS302

Note that each module in the Qualification - Certificate in Wedding Planning and Event Management is a short course in its own right, and may be studied separately.


Business Studies

There are 8 lessons in this course:

  1. Establishment Procedures
    • The Business World
    • Ways to Begin a Business
    • Buying or Starting Up New
    • Market, Location, Regulations
    • Risks; emotional, financial
    • Common Reasons for Business Failure
    • Developing a 12 Month Plan
    • Creating a Business Plan
    • Motivation, Planning, Customers, Competitors, Promotion, Sales and Pricing, Employees, Premises, Tax, Cashflow, Your Skills, etc
    • Legislation and Business Law
    • Legal Obligations
    • Partnerships
    • Contracts
    • Types of Business
  2. Management Procedures
    • Management Theory
    • Economic View, Behavioural View, Stakeholder Theory
    • Policies
    • Management Influences
    • Government Intervention
    • Classical School of Management Theory
    • Humanistic Management Theory
    • Scientific or Contingency Approach to Management
    • Systems Management
    • Neo Human Relations Management
    • Organisational Structures
    • "Functional", "Product/Market" and "Matrix" Structures
    • Coordination
    • Office Work
    • Quality Systems
  3. Communication in Business
    • Scope of Office Work
    • Business Letters
    • Customer Service
    • Writing Procedures
    • Clarity in Writing
    • Causes of Confusion
    • Concise Wording
    • Examples of Quality Assurance
  4. Problem Solving
    • Problem Solving Approaches
    • Non Compliance Procedures
  5. Staff Management
    • Introduction
    • Interviewing, Recruitment and Staff Induction
    • Advertising
    • Potential Candidates
    • Interviews
    • Job Specifications
    • Management Styles
    • Supervision
    • Communicating with Employees
    • Giving Orders
    • Delegating
    • Motivating Employees
    • Security, ethics, gratitude, belief systems, etc
    • Negative Motivators
    • Space Management
    • Time Management
    • Vicious and Virtuous Cycles
    • Staff Training
    • Dealing with Complaints
    • Workplace Health and Safety
    • Work Scheduling
  6. Productivity
    • Introduction
    • Total and Partial Productivity Ratios
    • Foundation Economics
    • Goods, Resources, Performance Criteria
    • Economic Laws
    • Improving Results in Business
    • Profitability Ratios
  7. Financial Management
    • Introduction
    • Liquidity
    • Financial Records
    • Steps in the Bookkeeping Process
    • Basic Bookkeeping; Double Entry System, Ledger, Entries resulting from Transactions, etc.
    • Cash Flow
    • Taxation
    • Financial Assistance
    • Insurance and Types of Insurance
    • Financial Terminology
    • Budgeting
    • Costing
    • Cost of Employing Labour
  8. Marketing Techniques
    • Scope and Nature of Marketing
    • Supply and Demand
    • Market Research
    • Making Contact and Communicating with Potential Customers
    • Convincing a Customer
    • Developing an advertisement or Promotional Message
    • The course lasts 100 hours. At the end of the course there is an optional examination. The exam can be taken at a time and location to suit you.
    • If you sit and pass the exam, you will receive an ACS Statement of Attainment. If you do not wish to sit the exam, but pass all assignments, you will receive a Course Completion letter

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


  • Select appropriate procedures for the establishment of a small business.
  • Select appropriate procedures for the management of a small business.
  • Develop procedures for communicating with suppliers and customers of a small business.
  • Develop procedures for addressing problems in a small business.
  • Plan the management of staff in a small business.
  • Develop strategies for managing production in a small business or department within a larger organisation.
  • Perform different financial management tasks used in small business or department within a larger organisation.
  • Evaluate marketing techniques used in business.

What You Will Do

  • Find out what pay & conditions must be supplied for a list jobs.
  • Find out about how to register a business name in your state, including procedures and costs.
  • Find out the procedure for establishing a company.
  • List the legal requirements for the establishment of one of a list of businesses.
  • What are the legal rights and obligations of both the customer and the supplier in a legal contract?
  • Visit an office in a workplace, and observe the layout of that office, and the way in which the layout affects work performance.
  • Draw a sketch plan of an office, showing the arrangement of people, furniture and equipment.
  • Contact either (or both) the Standards Association in your country and/or an appropriate government department to find out more about Quality Assurance.
  • Compile a resource collection of information on office equipment.
  • Interview someone who works in a business involved in selling.
  • Investigate three different workplaces, in order to evaluate problems in small businesses.
  • Investigate two different small business workplaces, making observations and speaking with some staff,
  • Investigate the role of unions within a workplace.
  • Contact at least one workplace where enterprise bargaining has been used to establish working conditions for staff.
  • Investigate productivity in two different small business workplaces, from the same industry, and which provide the same or similar services or products.
  • Investigate changing conditions in the business environment that may affect production or objectives of business.
  • Investigate and prepare a management report on a business.
  • Investigate investment opportunities with an investment counselor.
  • Investigate an established business. Consider how a product is marketed by this business in three different ways.

Wedding Planning

There are 9 lessons in this course:

  1. Introduction
    • Nature and scope of Wedding Planning
    • Skills a Wedding Photographer needs
    • Getting Started in the Industry
    • Types of Ceremonies
    • Traditional Christian Weddings; parts of a service, participants and their roles
    • Muslim Ceremony; Nikah
    • Jewish Wedding
    • Budhist Weddings
    • Pagan Weddings
    • Legalities in different countries; including Australia, UK and USA
    • Inter Country Weddings
  2. Planning
    • Setting the date
    • Suggested Plans
    • Themed Weddings
    • Renewal of Vows
    • Inviting Children
  3. Managing People
    • Wedding Planners Role
    • Managing the Mother of the Groom
    • Managing the Mother of the Bride
    • Chief Bridesmaid or Maid of Honor
    • Best Man
    • Conflict situations associated with Weddings
    • Dealing with Advice from too many people
    • How to deal with a "Bridezilla"
    • Psychological stress on the Bride
    • Cancellations
    • Conflict Handling Techniques
    • Anger
    • Expressing Anger
    • Strategies for Anger Management
  4. Managing Locations
    • Factors to consider with choosing a Venue
    • Locations on a Budget
    • Table Plans
    • Developing a Check list for Wedding Photos
    • The Photo Shoot
  5. Managing the Programme
    • Transport Arrangements
    • At the Reception
    • The Receiving Line
    • The Reception
    • After the Meal
    • Cutting the Cake
    • The Party
    • Leaving the Reception
    • Customs
  6. Other Issues
    • Coordinating service providers and sub contractors: Photography, Video, Flowers, Clothing, The Beautician, Printers, etc.
    • The Wedding Cake
    • Stationary; Save the date announcements, Wedding Invitations
    • Buying the Wedding Dress
    • Flowers
    • Wedding Photography
    • Videos
    • Gift Registry
    • Thank You Notes
    • Beautician and Hairdressers
  7. Managing the Client
    • Interviewing a Client
    • Establishing a Contract
    • Cancellations
    • Setting a Budget
    • Managing a Budget
  8. Managing the Wedding Day
    • Guidelines
    • Planning for Contingencies.
    • Calling off a Wedding
  9. Operating a Wedding Business
    • Marketing and Publicity
    • Networking
    • Developing and promoting a web site
    • Advertising
    • What Fee to Charge
    • Bookkeeping and Financial Management
    • Planning

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


  • Describe the nature and scope of wedding planning and the wedding industry.
  • Present a client with options and facilitate key decision making for a wedding.
  • Explain how to handle different personalities and the roles of different members of the bridal party.
  • Select and manage the use of appropriate locations for and associated with a wedding
  • Develop a programme or schedule of activities and events associated with a wedding.
  • Manage events within the time constraints of the established schedule.
  • Effectively control events on the day of a wedding.
  • Improve your ability to communicate with, and assist the people who have employed you to manage a wedding; to achieve a desired outcome.
  • Prepare to manage a wedding day, planning for all foreseeable and significant contingencies.
  • Establish and run a viable wedding planning service

Event Management

There are 9 lessons in this course:

  1. Scope and Nature of Event Management
  2. Developing the Concept
  3. Physical an Human Resources
  4. Project Logistics
  5. Marketing an Event
  6. Financial Management
  7. Risk Management
  8. Staging the Event
  9. After the Event

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


  • Identify the various tasks which are involved in the management of a variety of different types of events.
  • Explain how a range of different types of events are initiated and planned.
  • Determine the human and physical resources required to deliver different types of events.
  • Determine how physical and human resources will be organised in preparation for staging an event, in order that needs are appropriately catered for.
  • Develop a marketing plan for an event.
  • Develop a Financial Management Plan for an Event.
  • Develop a series of Risk management procedures to minimize the impact of different types of problems including financial, legal, marketing, crowd control, food services, and hygiene.
  • Describe the way in which facilities and services are managed during the actual delivery of an event.
  • Review an event after its delivery.

What You Will Do

  • Research events in your locality
  • Study and compare different events
  • Review marketing of various real life events
  • List sources of potential financial support for an event
  • Interview someone who has managed an event
  • Explain the different legal and ethical responsibilities with respect to risk management of an event
  • Explain two methods of reducing liability, which could be used by the organisers of any event
  • Compile a stage plan, contact responsibility list, & production scheduler, with relevant run sheets for a one day seminar
  • Write a procedure (step by step) for choosing a venue for staging an event
  • Attend a trade show or exhibition and evaluate its success
  • Participate in the staging of an event, either in a professional or voluntary capacity
  • List reasons why an evaluation would be undertaken after an event
  • Prepare a report to evaluate the event you attended.


Try Something Different... Themed Weddings

There are many different kinds of weddings to choose from, but not everyone wants a wedding with tradition or ritual. Some prefer to have their own ideas. They may wish to have a ceremony where they write their own vows, devise the ceremony etc. There may also be a legal requirement to “officially” marry. For example, in the UK they may also be required to marry at a registry office to be legally married. There may be various themes, such as:

  • Rock and roll
  • Matrix
  • Hip hop
  • Commitment ceremony
  • Middle-earth
  • Fairy and elf
  • Star Trek
  • Cinderella

And so on and so on….

If you have the time, do an internet search for “unusual weddings” or similar and see the many different ideas people have.

A good example if the Medieval Wedding. The idea of romantic maidens, knights in shining armour appeals to many people. There is a certain appeal to Guinevere and Sir Lancelot. The bride would traditionally wear burgundy or hunter green rather than white, and fabrics such as velvet and lace, with hair won loose or braided with flowers or ivy as a headpiece. For this type of wedding, the church or location would usually appear “gothic” – made of stone, stained glass etc, or the bride and groom may prefer an outdoor site. There are also medieval and renaissance locations where weddings can be held.   The medieval wedding ceremony is usually a lengthy one, that considers aspects of early Christian liturgy. Some of the wording may be changed to suit more modern tastes.

What is Event Management?

Event management is the process of making an event happen, from planning to the staging of the event to the conclusion of the process.

Event managers need to have a firm understanding of the event planned and the reasons for holding it - the What, Where, Why and Who?

  • What type of event is to be held and what is the budget?
  • Where is it to be held?
  • Why is the event being held?
  • Who is the event being held for, who are the supporters, and who is to be involved?

A well-managed event will meet the needs of its patrons. Private clients who use event managers to plan and implement their event will often have pre-set ideas on how the event should be run and may have very high expectations. They pay the Event Manager to ensure that all their ideas will work and the event lives up to their expectations. They may also expect the organiser to come up with a range of innovative and interesting ideas. This requires skills beyond those of an organisational and management nature.

An example may be a birthday party for a very wealthy client. The client may expect the Event Manager to show an extraordinary depth of imagination i.e. in the decorations used, the layout of the room, the menu planning and so on. The wealthy client may want the ‘party to beat all parties’. Second best may not be good enough.

It is wise for the event manager, irrelevant of the size and nature of the event, to use the approach: ‘That’s good enough’ is not good enough. Aim for excellence. Developing an excellent reputation is the best way to ensure ongoing work.

Event management also includes planning and organizing the supply of equipment, materials and services well ahead of time. Careful planning enables the use of alternative resources should any of these resources prove be to be difficult to obtain.

Publicising the event is also important, and will encourage attendance. Even a visually pleasing pamphlet or leaflet to promote the event will go a long way to encourage people to attend. Publicising should begin well in advance of the event, as that will give people the opportunity to attend by planning their lives around the event. Creating publicity well ahead of time will allow:

  • Marketing to be effective with a good ‘lead in time’
  • Advertising to be booked well in advance i.e. advertisers sell space many months before publication.
  • People traveling from other cities or regions to organise their commitments and plan for accommodation, transport or any other needs with ample time.

ACS Learning Facilities

ACS follows the old fashioned idea that “the student comes first”. Our staff are told to treat every student as an individual and respond promptly to their enquiries; and the facilities we have developed and continue to develop, are all focused on that goal. Facilities include
  • Offices in two time zones (UK and Australia) –which means an international team of academics are responding to students 5 days a week and 16 hours a day.
  • An online student room with unique resources that are only available to students studying our courses, including online library.
  • Bookshop offering quality downloadable e books
  • A data base of 20 million words of unique information written by our staff over 3 decades that can be drawn upon if needed by academics for use in supporting our students.
  • Systems that ensure assignments are tracked, marked and returned to students, fast -commonly within a round 1 week & rarely more than 2 weeks (note: many other colleges take longer).
  • The school is active in social networking and encourages students to connect with us and each other.
  • No automated handling of student phone enquiries. When you call you get a real person; or leave a message and a real person will call you back within a day, but more commonly within an hour or two.
  • No additional charges for extra tutor support over the phone or email.
  • Free careers advice for graduates –It is our policy to provide support and advice to our students even after they graduate. If a graduate needs help with getting a CV together, or advice on setting up a business or looking for work; they only need ask.
  • The quality of academic staff is higher than many other colleges.

How our Courses Differ

  • Courses are continually improved –we invite feedback from all graduates and change courses immediately the need is detected.
  • Courses are relevant to the whole world –we try hard to teach make the learning transferable to any region or country because the world is increasingly a global economy
  • Courses written by our staff, teach different skills to standard courses; giving a unique mix of skills and knowledge to provide a career advantage. Do you want an accredited certificate and the same skills as 100 other job applicants; or one of our courses with skills that no other applicants have?
  • Certificates and diplomas are longer. They teach you more, and our qualifications have built a reputation amongst academics and industry as being a very high standard for this reason.
  • We are focused on helping you learn in a way that improves your capacity to understand your discipline, apply knowledge, and continue learning and developing your capabilities beyond your course.

These things cannot be always said of other colleges.

Career Opportunities

Study alone can never guarantee career success; but a good education is an important starting point.

Success in a career depends upon many things. A course like this is an excellent starting point because it provides a foundation for continued learning, and the means of understanding and dealing with issues you encounter in the workplace.

When you have completed an ACS course, you will have not only learnt about the subject, but you will have been prompted to start networking with experts in the discipline and shown how to approach problems that confront you in this field.

This and every other industry in today’s world is developing in unforeseen ways; and while that is unsettling for anyone who wants to be guaranteed a particular job at the end of a particular course; for others, this rapidly changing career environment is offering new and exciting opportunities almost every month.

If you want to do the best that you can in this industry, you need to recognise that the opportunities that confront you at the end of a course, are probably different to anything that has even been thought of when you commence a course.

Meet some of our academics

Denise Hodges Promotions Manager for ABC retail, Fitness Programmer/Instructor, Small Business Owner, Marketing Coordinator (Laserpoint). Over 20 years varied experienced in business and marketing. More recently Denise studied naturopathy to share her passion for health and wellness. Denise has an Adv.Dip.Bus., Dip. Clothing Design, Adv.Dip.Naturopathy (completing).
Lyn QuirkM.Prof.Ed.; Adv.Dip.Compl.Med (Naturopathy); Adv.Dip.Sports Therapy Over 30 years as Health Club Manager, Fitness Professional, Teacher, Coach and Business manager in health, fitness and leisure industries. As business owner and former department head for TAFE, she brings a wealth of skills and experience to her role as a tutor for ACS.
Tracey JonesWidely published author, Psychologist, Manager and Lecturer. Over 10 years working with ACS and 25 years of industry experience. Qualifications include: B.Sc. (Hons) (Psychology), M.Soc.Sc (social work), Dip. SW (social work), PGCE (Education), PGD (Learning Disability Studies).

Check out our eBooks

Business OperationsExplore how to improve the management and profitability of an existing business. Businesses do not run themselves - goals need to be set and decisions need to be made in order to achieve business goals. This book talks you through all of the different aspects involved in running a business from finance and forecasting to staffing changes and legal issues. Six chapters cover the daily challenges of running a business, people, the law, finance, product management, and risk management. 73 pages
Event ManagementThe Event Management ebook is a complementary text for event management students or professionals working in the field. The ebook goes through the considerations and elements of an event and what needs to be organised when an event is in the planning stage.
Photographic TechniquesExplore how to take better photos. This is a book packed full of practical tips, from the authors own experience, coupled with a solid introduction to well established and widely practiced photographic techniques. This is a well illustrated, excellent reference for students of photography; and an equally useful source of inspiration to the amateur photographer.
ManagementManagement is the process of planning, organising, leading, and controlling an organisation’s human and other resources to achieve business goals. More importantly though, effective management needs to be a process of human interaction and compassion. Most bad managers don’t know they are bad. They may well admit that they are a bit erratic, or they are sometimes late to appointments, but it is rare that they will recognise that they are ineffective as managers. Never here. This book has something to offer even the best of managers.